In our Total Picture Radio interview, Bryan Eisenberg, co-founder of Future Now, explains why most online marketing fails to convert traffic to customers, and how companies can use "Persuasion Architecture" to begin achieving success. We disucss how individuals can best use blogs to build their "personal brand" on the Internet.
In their book, "Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing," Bryan and Jeffrey Eisenberg explain why -- despite all the excitement about online marketing in an era when Google has a bigger market cap than General Motors -- most marketers still aren't getting it right. More important, the authors also explain how, using the method they've developed called Persuasion Architecture, marketers can truly begin to harness technology effectively and finally capitalize on the capabilities of the Internet to convert more traffic into actual leads, customers and sales.
Brand marketers are sensibly devoting more and more resources to their online environment these days. But for the most part, they're still throwing their money away on ineffectual efforts: Most online marketing doesn't convert "eyeballs" to e-commerce.
Bryan Eisenberg Biography
Brian is Chief Persuasion Officer and co-founder of Future Now Inc. He is the publisher of Future Now's award-winning newsletter GrokDotCom, is the author of ClickZ's column "ROI Marketing", and has been a featured speaker at DMDAYS, Adtech, Search Engine Strategies, Internet World, Net.Marketing, DMA Annual, eMetrics Summit, Electronic Retail Association, Wizard Academy & ClickZ Email Strategies.
Bryan has been recognized by The Wall Street Journal, Business 2.0, CXO Europe, Forrester Research, Publish, Internet Advertising Report (IAR) Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft's bCentral, EDP the Business, MarketingSherpa, the Toronto Star, Ecommerce Guide, Smart Money, InternetDay & Internet Retailer for his thought leadership in the critical areas of internet marketing, website development and design, and web analytics.
Bryan is also one of the founders and Chairman of the Web Analytics Association. A successful entrepreneur in his own right, he also has consulted to and run seminars for companies ranging from PriceWaterhouseCoopers to Overstock.com. He also is co-author of the business bestselling book, Call to Action.
Jeffrey Eisenberg Biography
Jeff is Chief Executive Officer and co-founder of Future Now Inc. He also is CEO of Persuasion Architecture Inc., a licensing and training company. Jeffrey has become a well respected expert in the field of eBusiness, having been a moderator or speaker at events including Federal Reserve Bank of New York Net.Marketing, SCORE conferences, DMA Annual, Wizard Academy and ClickZ Email Strategies. Jeffrey has run seminars for companies ranging from Computer Associates to Volvo. He is co-author of the business bestselling book, Call to Action.
Prior to co-founding Future Now, Jeffrey developed his expertise in offline sales and marketing as well as in sales and marketing management and training working for companies including IDT, Central National Bank, GWC and Bridges East Africa.
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