From SES NYC: A Podcast with Gord Hotchkiss and Russell Glass

A serious intellectual Mash-Up between two B2B search industry leaders.

Russell Glass

Combine this with the new B2B survey conduced by Enquiro Search Solutions and you get a leading-edge conversation on why search is relevant to you. Gord Hotchkiss is president & CEO of Enquiro, and Russell Glass is VP, Products and Marketing and ZoomInfo. Be sure to click the read more button for more information and resource links. The interview was recorded in a very noisy press room at SES. Sorry for all the background noise. This place is jumping!

Russell recently wrote a blog post that does a good job of explaining semantic technology, and how ZoomInfo's new business information search engine works.

ZoomInfo.com Press Release

Waltham, Mass. – April 2, 2007 – ZoomInfo™ today unveiled a new ZoomInfo.com featuring comprehensive search optimized for the business user, including free access to in-depth information on millions of companies, people and jobs. The more than four million monthly visitors to the business information search engine will also benefit from more powerful searches, the ability to save and forward searches, and a rich integration of Indeed.com’s comprehensive job search. ZoomInfo.com users will benefit from highly relevant search results delivered via its patented semantic search technology in an organized, easy-to-digest format.

The new ZoomInfo.com is the first market-ready semantic search engine. It continually crawls the Business Web – the millions of corporate Web sites, press releases, electronic news services, SEC filings and other online sources – then semantically tags, aggregates and organizes the information into easy-to-digest and easy-to-search profiles optimized for business users searching for information on people, companies, products and services, and industries. “Just as Travelocity or Expedia provide a single search site optimized for travelers, the new ZoomInfo.com is optimized for business users,” said Bryan Burdick, COO of ZoomInfo. “Prior to this release, no site existed that allowed business users to find business information as quickly and easily as they can with ZoomInfo.com. Instead, they had to pay costly annual premiums to business information services in order to access information on a limited number of companies, or manually read and digest the thousands of Web results for a specific search on Google or other general search engines. With the new ZoomInfo.com, business users can quickly and easily find information on millions of companies, markets and industries for free.” -- Read the complete press release.

Profile: Russell Glass, VP Products and Marketing
Web Profile: http://www.zoominfo.com/russellglass
Russell Glass is a technology entrepreneur who currently oversees ZoomInfo's marketing and product management groups. During Glass' 15 month tenure running marketing, ZoomInfo's yearly marketing-driven revenue has nearly tripled, and leads distributed to the sales teams has quadrupled, while costs have decreased over 10%. Glass' product management leadership includes driving the strategy and design of ZoomInfo's business information search engine. His teams have launched six new products in two years. As a result of the products launched in 2006, ZoomInfo's traffic has increased 600% and search engine revenues over 400% during that period.

Prior to ZoomInfo, Glass was the CEO and founder of AGEA Corporation, a wireless middleware and messaging company that he led to an acquisition by Avalon Digital Marketing Systems.Glass is a semi-prolific blogger and earned his BSE from Duke University in Mechanical Engineering and Economics.

ABOUT ENQUIRO SEARCH SOLUTIONS, INC.

Source: Enquiro Web site
Enquiro is a privately held search engine marketing firm, headquartered in Kelowna, British Columbia, Canada. First launched as www.searchengineposition.com in 1999 when the industry of search engine optimization was still in its infancy, we quickly found ourselves to be a leader in the industry. Due to our extensive background in design and traditional marketing, we have always been able to provide a balanced approach in search engine marketing, offering expert advice not just for search engines, but also for overall site design, including sales cycles, and other forms of marketing. After more than 4 years as Searchengineposition the company unveiled a new name, Enquiro. Says Bill Barnes Enquiro's VP of Sales & Marketing of the name change, "although Searchengineposition served us very well, it limited us to one small segment of search engine marketing. With our expanding offering of products and services related to search engine marketing, we needed an all encompassing name to umbrella the whole company, we believe Enquiro does that". At Enquiro our goal is for you to Succeed in Search. Our research into consumer search engine behavior enables us to ensure that you connect to your customers in a meaningful way. We aim to push the search engine optimization industry forward both in terms of measurable results and client satisfaction. Profit Magazine has recognized Enquiro as one of the fastest growing companies in Canada, and we have also been selected twice by our local Chamber of Commerce as a category finalist for Business of the Year. Our president & CEO, Gordon Hotchkiss, was also a finalist in the Entrepreneur of the Year category. Read our "Letter from the President". We are proud of the corporate culture we have developed at Enquiro. Our team members are skilled and talented individuals and their input is eagerly sought in every aspect of our company's growth and helping pushing us deeper into the Search Engine Marketing field.

Gord Hotchkiss Profile
Source: Enquiro Web site

Gord Hotchkiss

Enquiro B2B Survey
The objective of the survey, conducted with over 1000 B2B buyers, is to discover how people research B2B buying decisions online and how this varies by role within a company and by purchase phase. How do people navigate from awareness, through research and negotiation phases to the actual purchasing decision? What is the balance between online and offline influences? Do purchasers use search engines, and if so, which search engines and why? Do they use specific B2B search engines? When do they refer to a vendor’s site or an industry information site and what do they look for specifically?

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