A Cool Careers Podcast with Rick Klau

Rick is VP of Publisher Services at Feedburner - His Blog, "Tins" got Rick his job.

Rick Klau

Rick is another real-world example of Peter Weddle's principle: "It's no longer who you know, it's who knows you." And blogging is the best way I know of to create, develop, and manage your personal brand - your reputation - so employers seek you out. How cool is that?

This interview was recorded at Search Engine Strategies New York (SES NYC) last month. Yes - I'm still in catch-up mode - bringing you interviews with the savvy careerists I met this year at SES NYC. Be sure to read more for links and other good stuff you can't put in an XML feed.

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19 Min:

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More About Rick:
Coordinated publisher recruiting strategy with VP of Ad Sales to target specific publishing markets; revenues from advertising and publisher ad campaigns grew every quarter.

Hired two business development associates to manage growth among individual bloggers and small independent publishers; under my tenure, the number of publishers using FeedBurner grew from 20,000 to 350,000 and feeds under management grew from 30,000 to 500,000+.

Served as company spokesperson on several new product launches and customer announcements. Implemented company's first use of CRM software (salesforce.com), and worked with design team to integrate company website into salesforce.com automation for lead-flow management. Launched customer-facing blog and webinar series to increase customer adoption of FeedBurner features.

About Feedburner:
FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. Our Web-based tools help bloggers, podcasters and commercial publishers promote, deliver and profit from their content on the Web.

FeedBurner also offers the largest feed and blog advertising network that brings together an unprecedented caliber of content aggregated from the world’s most recognized media companies (e.g. Wall Street Journal Online, Wired News, Ziff Davis), A-list bloggers and blog networks and individual publishers from around the world.

According to Nielsen/NetRatings, FeedBurner is growing faster than MySpace and Digg with 385% traffic growth.

• Total feeds: 652,004
• Number of publishers: 388,095
• Number of podcast and videocast feeds: 102,355

Disclaimer: Total Picture Radio uses Feedburner's service, but has no financial relationship with the company.

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