"Stand Out by Building Your Brand" the co-author of a business best-seller and founder of Reach Communications, William Arruda
William Arruda
Do you have career karma? Do you have brand attributes? Do you have a brand community? Do you have a personal brand statement? Do you even know what I'm talking about?
To answer these questions is William Arruda co-author, with Kirsten Dixson, of Career Distinction: Stand Out by Building Your Brand, published by John Wiley & Sons; an Amazon.com #1 bestseller in the job hunting category. Welcome to a success strategies edition of Total Picture Radio, with producer/host, Peter Clayton.
When we interviewed Kathy Simmons, the president of Netshare a few weeks ago, she recommended William and Kirsten's book, and the "Online Identity Calculator" on the Career Distinction web site. We encourage you to check-out this free assessment tool, to see your "GQ" - (click read more or the headline for more info and resource links).
"In the new world of work, your reputation is the only accepted currency. Whether you are looking to move up the corporate ladder at your current organization, find a position at another company, make a major career change, or start your own enterprise, you will no longer be hunting for your next position. Instead, opportunities will come to you. Colleagues, hiring managers, clients, and recruiters will use Google as well as social and professional networks to find out about you and reach you. To thrive in this new environment, you must identify your personal assets and clearly communicate your unique promise of value. Your credibility and visibility will drive demand for your services. You must use who you are to affect how you earn. That's where Career Distinction: Stand Out by Building Your Brand comes in." - William Arruda and Kirsten Dixson.
"What makes you unique makes you successful." William Arruda
William Arruda
William Arruda is an executive coach, public speaker and author. He combines his twenty years' corporate branding experience, passion for human potential and avid pursuit of innovation to help professionals stand out and expand their success. He is the founder of Reach, the global leader in personal branding and co-founder of the Reach Branding Club. JPMorgan, Disney, Adobe, Microsoft, Warner Bros, British Telecom, Electronic Arts and Starwood Hotels are just a few of the corporate clients for whom he's delivered presentations and workshops on the transformative power of personal branding. William has appeared on BBC TV, the Discovery Channel, and Radio America. A sought-after spokesperson on career advancement, he has written for and contributed to the Wall Street Journal, Harvard Business Review, Time Magazine, Chicago Tribune, Los Angeles Times and many other publications throughout the world. He holds a Master's Degree in Education.
About Reach Communications:
Reach is focused on helping individuals and organization build and nurture strong brands.
Personal and Executive Branding:
Whether you're a sales manager incorporating your personal communications style into presentations, an executive using your corporation's brand attributes to stand out in the marketplace, or an employee making your reputation within the organization through the consistent expression of your personal brand, Reach provides the products and services to ensure that you succeed.
Reach Communications corporate clients are an outstanding group of companies that sit atop lists like InterBrand’s “World’s Strongest Brands,” and Fortune’s “Most Admired” and “Best Places to Work.” They are innovative companies that recognize that employees are incredible brand assets. They strive for innovation and are often on the leading edge. Many of our clients come from the technology, communications, entertainment and advertising sectors: Adobe, BBC, British Telecom (BT), Discovery Channel, Disney, Electronic Arts (EA), Garnier, Golin Harris, IBM, JPMorgan, l'Oreal, Microsoft, Ogilvy and Mather, Warner Bros.
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