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The High Purpose Company - Christine Arena

Going Green Makes Green: Is Mother Earth Everyone's New Best Friend?

A Big Picture Podcast with best-selling author Christine Arena

Christine Arena

"The widely held notion that corporate responsibility is about 'doing good' effectively marginalizes CSR, keeping it on the sidelines of many corporate agendas. that's because the practical execution of doing good often translates into philanthropy rather than business strategy. thus, the concept of business goodness not only hinders companies from making a real difference, it also inhibits the CSR movement from taking root in powerful economic sectors." - Christine Arena
There is very little you can say with certainty about the future of the global economy. But one thing is certain: business can't continue to exploit the Earth's resources using the industrial age paradigms of the last century. It simply isn't sustainable. What can we do as leaders - as companies - as managers, and as consumers - to shift from mere regulatory compliance and incremental process improvements to real innovation with real world, real solutions? Joining us on a Big Picture edition of Total Picture Radio is best selling author, Christine Arena. Her work empirically proves the business case for corporate responsibility, demonstrating the integral link between social, environmental and financial performance in companies.

I opened up the Wall Street Journal the other day and found a full-page color ad for Subaru, the headline read, "Not recycling this newspaper will create more landfill than our entire factory." Think about that for a minute. Not only has business and industry gotten the environmental wake-up call, consumers have - and employees have - and many of us (especially Gen Y and Boomers), are looking for products to buy and companies to work for which demonstrate a sustainable mind-set. Everybody is going green. But is Mother Earth really everyone's new best friend? In Christine Arena's new book, "The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms that are Changing Business Now" (Collins), she features dozens of corporate profiles ranging from Exxon to Wal-Mart, Starbucks, Patagonia, IKEA, and JetBlue.

Christine's books separate true from false corporate responsibility, or winning from losing strategic approaches. Her ongoing research stems from thousands of executive and stakeholder interviews as well as rigorous academic standards.

"CSR = recruiting and retention" 1 Minute:

Is CSR a fad? 1:37 :

34 Min :

15.75 MB Download Now!

Christine is the award-winning author of two books, "Cause for Success: 10 Companies that Put Profits Second and Came in First" (New World Library), and"The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms that are Changing Business Now" published this year by Collins.

Book Description
In The High–Purpose Company, corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High–Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups––and make a giant leap forward.

Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well–known firms. The surprising results of the study defy long–held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business.

Real CSR is about change, not charity. The High–Purpose Company uncovers this and other truths, and guides readers through the step–by–step process that is currently embraced by the world's most forward–thinking firms.

Christine is a frequent speaker on the subject of CSR effectiveness to corporate and academic audiences worldwide. She also hosts iTV show "Focus Earth," serves as a strategic partner to change management consulting firm Interaction Associates and sits on the advisory boards of multiple green business ventures. Her work has recently been featured by USA Today, Bloomberg, ABC News, NPR, Winning Workplaces, Worth magazine and others.