Sustainability: An Evolving Business Paradigm

September 11, 2007 • 12:00–1:00 p.m. Eastern

Today, Peter Clayton, producer and host of Total Picture Radio, will be moderating a wecast for The American Management Association on Sustainability. The webcast is free, and if you're not able to particpate, a archived version will be available. Here's the direct link to sign-up for Sustainability: An Evolving Business Paradigm.

The "Triple Bottom Line" of People—Planet—and Profits is rapidly becoming the new mantra of the 21st century business person. Business leaders and managers are challenged as never before to address a myriad of issues that go far beyond the single profit motive. People issues ranging from worker health and safety, employee morale and engagement, as well as societal issues of entrenched poverty are rising to the fore as core business issues. Environmental issues affecting the entire planet, such as global warming, threaten to affect the very survival of the planet and create an urgent call for action.

Given the enormous complexity and challenges before us, what can business managers and leaders do? Regardless of your role, function, position or company, what can you do? How can business leaders and managers create a better balance between the needs of people, the planet and profit in both the short- and long-term?

As a step forward on the journey to a more sustainable world, an ever increasing number of organizations are beginning to move toward a new “sustainability” business paradigm—one that focuses on creating a better balance between social, environmental and economic factors for short- and long-term performance. In more and more cases, businesses are adopting sustainability-related values, principles, strategies and practices.

Join this complimentary Webcast where we’ll discuss the findings from a recent global survey on sustainability sponsored by American Management Association and conducted by the Human Resource Institute in collaboration with the Institute for Sustainable Enterprise at Fairleigh Dickinson University.

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