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Podcast #2 from the CRO Conference

Three Big Things About Corporate Responsibility

"When we started this in 2006, there were twelve corporate responsibility officers by title in the whole Russell Corporate 1000, now we can count hundreds." Jay Whitehead

Jay Whitehead

Jay Whitehead has led business media companies in seven domains: venture capital, law, human resources, finance and accounting, investor relations, computing, and now corporate responsibility. He is the founder and Chairman of CRO Magazine, that's Corporate Responsibility Officer, and conference chair for the CRO conference program. The most recent CRO event was held on September 12th at the historic Union League Club, Chicago. In our exclusive Total Picture Radio interview, Peter Clayton talks with Jay about careers in the new field of corporate responsibility, several themes and trends which emerged at the latest CRO conference, and a number of high-level executives and presenters from Google, GE, SAP, GM, Interface, Kraft Foods, Deloitte, BASF, and other leading organizations.

On the CRO Blog, Dennis Schaal, the Editor-in-Chief of CRO Magazine wrote: "People find themselves in new jobs with new titles that deal with various and overlapping facets of CR and sustainability. Executives and their companies are looking for best practices, for answers, for templates on how to begin the process. In some cases, this evolution/revolution in global business practices has touched companies for years, and these companies have slotted board committees dealing with citizenship and diversity, for example, for a decade. But for many companies, CR is a new game, requiring a cultural revolution (with apologies to Mao and the Gang of Four) within the firm."

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"The Career Track to CRO " 1 Minute:

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Show Notes: Questions Peter Clayton asked Jay Whitehead:

Tell us about CRO, and your conference programs.

What surprised you?

What skills or educational background are companies looking for in recruiting managers and executive to get involved in their CR programs?

One of the stats you shared with the audience in Chicago is –1979 19% of the Fortune 500 companies had an HR officer – and today that same stat reflects the # of companies with a CRO executive.

Another stat you shared with us in Chicago – there are 1.1 billion regulations across the globe. That's a lot of regs global companies need to keep track of.

You had a number of interesting speakers an panelists in Chicago – what were some of the recurring themes or issues that caught your attention.

What gets measured gets done – in Interface America's CEO John Wells spoke at your conference. I've had the opportunity to interview Ray Anderson, founder and Chairman of Interface. He has metrics for everything.

You have another CRO conference in New York coming in the Spring?

And you're planning a new conference in 2008 called the Sustainable Enterprise Show?

conclusion.

About Jay Whitehead:
Since 1982, Jay Whitehead has led business media companies in seven domains: venture capital, law, human resources, finance and accounting, investor relations, computing, and now corporate responsibility. He has been a founder or senior business leader of 17 business publications, including PC Magazine, CRN, UPSIDE, Research, San Francisco Daily Journal, California Republic, HRO Today, HRO Europe, FAO Today and now CRO Magazine. He has also founded and run several industry-leading conference businesses, including HRO World and HRO World Europe (acquired by LRP Publications in January 2006) and FAO World. He was a founder of the not-for-profit HRO Association (www.HROAssociation.org). Jay has also worked in broadcast, with TV stints at KTTV in Los Angeles, PBS-TV (NJN), and regular guest appearances on CNBC's On The Money, and a syndicated show on Business America Radio. Jay holds a BA in History and Russian from UCLA (1981) and a Strategic Finance certificate from the Harvard Business School (2006).

About CRO.com
TheCRO.com is the official website of The CRO, a premier membership organization for Corporate Responsibility Officers. TheCRO.com is updated daily and receives approximately 70,000 unique monthly visits from executives at large and mid-size public and private companies and not-for-profit organizations. Our audience includes senior business leaders who are responsible for the CRO function at their corporation, policy makers and thought leaders, academics, NGOs and other media.

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