Heard the Latest About Podcasting?

Engagement via headphones.

Ever since podcasting was introduced, the question has been the same: Will anyone listen?

The answer is definitely “Yes.”

eMarketer estimates that the total US podcast audience reached 18.5 million in 2007.

Furthermore, that audience will increase by 251% to 65 million in 2012. And of those listeners, 25 million will be “active” users who tune in at least once a week. Driven by this audience growth, US spending on podcast-related advertising (including sponsorships) will rise to $435 million in 2012, up from $165 million in 2007.

Read more here.

Stay tuned... Our exclusive interview with the author of the study, Paul Verna, will air next week!

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