Search... and You Will be in Demand! 

Kevin Ryan

Kevin is a seasoned search and advertising industry veteran. His former roles include VP, Interactive Media for the Interpublic Group agency Wahlstrom Interactive, and CEO of Kinetic Results, a 2006 Advertising Age Top 20 search engine marketing firm. Kevin recently founded strategic consulting firm Motivity Marketing, and has published over 200 articles on search and interactive marketing. His former client roster includes notable brands including Rolex Watch, USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales, USA, Panasonic Services, and the Hilton Hotels brands. Additionally, Kevin has volunteered his time for the Interactive Advertising Bureau (IAB), Search Engine Marketing Professional Organization (SEMPO), and several regional non-profit organizations.

Questions Peter Clayton asked Kevin Ryan

What are you looking forward to at the NY SES conference?

What’s the buzz?

Some of the regular listeners of this show may wonder what search has to do with a career show - well, let’s start with the fact that if you’re good at SEO - you’re very, very employable - am I right, Kevin?

When most people think of search, they think of typing something into a Google search field - but its expanded far beyond that, correct?

Who are the major search engines?

Do you consider YouTube or LinkedIn a search engine?

How many searches are done in the US on a monthly basis?

I think everyone realizes that recruiters these days do a google search when they’re considering a job applicant. Not being found can be as problematic as being found with negative information. What are some things professionals can do to help build their page rankings, and visibility online?

What’s changed since SES New York last year?

About SES New York

Organized and Hosted by world-renowned search authority Kevin Ryan.

• Real-time actionable information you need to grow your business through search engine marketing
• Ins-and-outs of search engine marketing from top search experts and the search engines themselves

A unique setting to network with fellow marketers and search engine industry professionals to discuss the trends in search engine marketing

• Access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.
• Search Engine Strategies Conference & Expo 2008 will feature presentations and panel discussions that cover all aspects of search engine-related promotion.
  

You Will Learn:

• How search engines list web sites for free and through paid placements
  How to get free "organic" traffic by building a site that pleases search engines and your visitors
  How to efficiently purchase listings guaranteed to rank your company at the top of search engine results
  How to calculate the roi of your search marketing efforts by tracking your visitors from the time they hit your site until they buy-and get tips on improving conversion if they don't
  How to build links that generate traffic to your web site, and how to avoid the penalties of "spamming" the search engines
  What's coming next in the constantly evolving world of web search, and how you can profit from those changes.
  

Resources:

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