100 Million Job-Related Searches on Google -- in June!

Doug Berg

"For months (and years) I’ve wondered what the number of monthly searches was for job-related keywords on Google. I always knew it was a big number, but I was shocked to see it was over 100 million searches just in June — with June being the dog days of recruiting and job searching. The average month is more around 124 million searches."

We wanted to know more so Peter Clayton called Doug up!

Doug Berg is Founder and Chief Innovation Officer of Minneapolis-based Jobs2Web Inc. and is an expert in online recruiting strategies. Doug has worked with hundreds of companies to leverage the internet for recruiting on the web, and is a pioneer in the interactive recruiting industry.

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Questions Peter Clayton Asked Doug Berg

• Doug, what is Jobs2 Web?
  Who uses your services?
  What makes you different?
  How do you attract talent?
  Why are ATS such a nightmare? (Spend $$$ of dollars to attract candidates and then not let them through the door)
  As a job candidate, what are some of the best things I can do to help advance my career and promote myself online?
  What are some of the really stupid things professionals do, in conducting a job search. (like posting their resumes on a job board perhaps?)
  So I just asked Paul Forster at Indeed this question... How many people actually find their jobs on job boards? Depending on who I talk to, it’s between 4% and 25%. What’s your estimate?
  How do most internal recruiters go about finding candidates for their open recs?
  How do most executive recruiters -- head hunters go about finding candidates?
  What trends do you see companies using to try and retain their best employees?
  What new tools do you see companies employing to try and attract the best talent?
  I’ve heard that recruiters are having to completely rethink their approach - to find Gen Y talent. Would you agree?
  You recently wrote an article for ERE titled: 100 Million Job-Related Searches on Google in June! - Tell us about it
  You work with a number of Fortune 500 companies. What trends do see regarding recruiting and hiring for the balance of 2008?
  

Prior to Jobs2Web, Doug founded techies.com which was a leading technology career site which had nearly 1 million IT professional members nationally, and won PC Weeks number 1 career website in 1999. Doug was also founder and CEO of Quantum Consulting & Placement a Minneapolis based IT consulting and placement services company. Doug is frequently quoted in the press on workforce and career related trends including major publications such as the Wall Street Journal, Fast Company, Business 2.0 and is a featured speaker/presenter at HR and technology conferences, and holds an honorary Doctorate Degree from Capella University.

Resources:
ERE article
Hot Gigs
Jobs2web
Google Keyword search tool

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