What if You Had to Market a Toilet?

Let's make it more specific: a self-cleaning toilet seat from Sweden.

David Meerman Scott

David is the author of The New Rules of Marketing and PR How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Wiley). David's free e-Books have been downloaded over 1/2 million times from his website. Do you have content you share with your visitors? White papers? Books? Research? Do you require an email address to get access to this content? According to David, the ratio is 50-1. Think about that. If you require someone's email address, you'll lose 49 of the 50 (prospects, perhaps?), who were interested enough in you, and what you have to say, to visit your web site. Take your brain back to kindergarten: Share.

David's latest book is  Tuned-In Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Wiley). Tune in here for an interview with David soon.

Technorati Tags: David Meerman Scott, marketing, online media, Tuned In, Podcamp 3 Boston, PC3, podcasting, viral marketing, thought leadership, Total Picture Radio, Peter Clayton

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