How to Work With Influencers – Brad Sutton

How to Work With Influencers – A 3 Part Series (Encore Podcast)

Brad Sutton

Welcome to a Leadership Channel Podcast on TotalPicture. I’m your host, Peter Clayton. The three main players in this podcast series are Brad Sutton, Sarah Brennan, and William Tincup. Today Brad Sutton from GSV AcceleraTE joins me. [Update – Brad Joined Eightfold.ai in February 2020.]

Have you ever been in a situation where you say to yourself, “wow, why didn’t I think of that?” I have. Many times.

I’ll give you two examples: About 10 years ago Chris Russell called me and with a great idea called JobsinPods, “the only podcast where real employers talk about their jobs and how to get them.” Several years ago I bought JobsinPods from Chris, a serial entrepreneur with a new idea every day. Currently, the ‘Mad Scientist of Online Recruiting’ is Managing Director of RecTech Media, and a Recruitment Marketing and Employer Branding Consultant.

Here’s the second example: At the recent HR Tech Summit in Toronto, I had a meeting in the  Collaboration Zone with Brad Sutton, (organized and produced by my buddies Ward Christman and Larry Cummings, co-hosts of the HR Tech Collaboration News Podcast here on TotalPicture). Brad is Global Alliances Leader with GSV+ASU Summit at GSV AcceleraTE. At the conclusion of our meeting, Sarah Brennan @ImSoSarah and William Tincup @williamtincup joined us, followed by a group of founders and executives representing start-ups attending the event. As soon as everyone was seated, Brad welcomed the group to a round-table discussion on how to work with influencers and advisors. I literally fell into one of the most dynamic, interesting, and informative conversations I’ve ever had at a conference.

Why didn’t I think of hosting a collaboration zone meet-up on how to work with influencers? Oh well, at least I recorded this podcast series to share with all of you! (And there’s Las Vegas and NOLA in September.}

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