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Guy Kawasaki, Twitter is Killer

Wednesday, 25 March 2009

Nobody's Are the New Somebody's

Guy Kawasaki's presentation at SES New York focused on his favorite application, Twitter (there's a detailed overview of his keynote on ClickZ)

Guy Kawasaki

I wanted to share a brief list of the Twitter tools Guy uses to manage his accounts: @guykawasaki, and @alltop. Guy is one of the most "followed" people on Twitter (over 93,000). He is very strategic in his use of Twitter, calling Twitter "the most powerful marketing tool since television."

He uses SocialToo to automatically follow/unfollow users - you can track Facebook as well, and use it for surveys.
He uses Twitter Counter to track the number of followers, and his ranking. Twitter Counter shows Guy adds over 600 new followers per day.
Retweetist shows the most popular "retweets" (Guy is in a friendly competition in this category with Pete Cashmore, @Mashable). He combs StumbleUpon and AllTop for interesting information to "tweet." He found an article about peanut butter cake which he tweeted, (including the link), and sure enough, within minutes, it had been retweeted.
The killer Twitter app he uses, (from my perspective) is Adjix.com, allowing you to:
Create short links to Web sites, tweet them, track clicks, and earn revenue.
Adjix also ties in very nicely with Twitter using Adjix2Twitter feature that allows you to tweet a link now or have it scheduled to be sent later from multiple Twitter accounts.
Embed Ads in tweets Linkers can also earn revenue with Adjix2Twitter using our new Embed Ad option which allows you to embed an ad directly into your tweet. Watch a Demo
When people click on the Adjix link they run an optional text ad from the Adjix ad network at the top of the page. You'll earn revenue from these ads provided that you were logged into your free Adjix Linker account when you created your short link.
Ad-Free Links You also have the option to not have any ads associated with your link. Simply choose "No Ad" from the pop-up next to the "Shrink Link" button. The ad-free links are simple redirects to the destination Web site. But, Adjix will still collect click data for your ad-free links.
And this is what makes Adjix really powerful: Link Data You can see your link's data (who clicked on the link?, when?, how many times?)

Technorati Tags: Twitter, Guy Kawasaki, SESNY, SES, Alltop, Retweetist, SocialToo, Adjix

About Guy Kawasaki
Guy Kawasaki's newest book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition (Portfolio, Penguin Group), was released on October 30, 2008. Reality Check is his all-in-one guide for starting and operating great organizations—ones that stand the test of time and ignore any passing fads in business theory. He is also the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

Mr. Kawasaki is a founding partner and entrepreneur-in-residence at Garage Technology Ventures, a seed and early stage venture capital fund. He is also the co-founder of Alltop.com, an "online magazine rack" of popular topics on the web—the success of which is attributed to social networking tools such as Twitter. He is considered one of the top 50 most popular bloggers worldwide, and was recently selected by Invesp.com as the #2 top marketer of 2008.

Mr. Kawasaki's in-depth knowledge of the high-tech industry combined with his years of management experience enable him to address a wide range of audiences. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Disclosure: Total Picture Radio is part of the Alltop network, co-founded by Guy Kawasaki