"Gen Y Are More Apt to Judge You by the Music on Your iPod Then By Your Political, Religious or Sexual Orientation"
Sharalyn Hartwell
Welcome to a special insights Channel Podcast on Total Picture Radio, this is Peter Clayton reporting. I met Sharalyn Hartwell at ERE this spring in San Diego. She was representing our good friends on the Brazen Careerist team, a social networking site for Gen Y.
Sharalyn is a national columnist for Examiner.com and focuses on Gen Y specifically. She writes a lot of research-based articles--interpreting the Gen Y research and explaining what it is really saying.
Even as a Millennial, Sharalyn Hartwell still has over ten years of professional media experience in multiple platforms. She graduated magna cum laude from Utah State University in Communications, with a dual emphasis in Print and Broadcast Journalism while working as a features reporter for a local newspaper and then producer and anchor of the local daily, live television program. After five years as a media-related strategic national sales executive, she is now the national Generation Y columnist for the Examiner.com, providing a strong Millennial voice interpreting research and explaining the Gen Y perspective.
Global Media and Advertising: The Transition - TV, Broadband, Mobile and Social Media
Mark J. Penn
Welcome to a Big Picture Channel Podcast on Total Picture Radio. This is Peter Clayton reporting. On March 10th and 11th, I'll be attending the 2010 Media Summit in New York City; "The international conference on media, advertising, television, broadband, social media, mobile, cable & satellite, publishing and radio, magazines, news media, motion pictures and marketing."
Many executives from these industry verticals and other Fortune 500 companies will be contributing at the event; headlined by Janet Robertson, President and CEO of the New York Times, and Arthur O. Sultzberger, Jr., Chairman, The New York Times Company. I'm looking forward to what is sure to be an intense two days — navigating the profound, disruptive, and permanent changes every organization and individual participating in the Media Summit is experiencing. I plan on sharing the insights and experiences of many of these leaders with you.
Mark J. Penn will participate in a panel session on advertising in the new media landscape. I had interviewed Mark in 2007 when his book Microtrends: The Small Forces Behind Tomorrow's Big Changes, was on the New York Times and WSJ best seller lists. When you think about the influence and visibility small, special interest groups such as The Tea Party Movement have created, what Mark wrote about in 2007 resonates today. Here's part of that interview:
Teaching Hope: Erin Gruwell and the Freedom Writers.
"When you feel the pang of hunger in your stomach, that's reality. When you are shot at on your way to school, that's reality. When you have been a pallbearer at your friend's funeral, that's reality." Erin Gruwell (from the preface in Teaching Hope).
Erin Gruwell has earned an award-winning reputation for her steadfast commitment to the future of education. Her impact as a change agent runs deep. In January 2007, Paramount Pictures released Freedom Writers, starring two-time Oscar winner Hilary Swank as Erin. The film is based on The Freedom Writers Diary, the New York Times bestseller that chronicled Erin’s extraordinary journey with 150 high school students who had been written off by the education system.
I first met Erin at a Women in Leadership Summit in Boston, and had an opportunity to interview Erin at her foundation's headquartes in Long Beach, California, in 2006, while the feature film was being shot. That interview remains one of the most popular on Total Picture Radio, having been downloaded thousands of times.
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