Global Media and Advertising: The Transition - TV, Broadband, Mobile and Social Media
Mark J. Penn
Welcome to a Big Picture Channel Podcast on Total Picture Radio. This is Peter Clayton reporting. On March 10th and 11th, I'll be attending the 2010 Media Summit in New York City; "The international conference on media, advertising, television, broadband, social media, mobile, cable & satellite, publishing and radio, magazines, news media, motion pictures and marketing."
Many executives from these industry verticals and other Fortune 500 companies will be contributing at the event; headlined by Janet Robertson, President and CEO of the New York Times, and Arthur O. Sultzberger, Jr., Chairman, The New York Times Company. I'm looking forward to what is sure to be an intense two days — navigating the profound, disruptive, and permanent changes every organization and individual participating in the Media Summit is experiencing. I plan on sharing the insights and experiences of many of these leaders with you.
Mark J. Penn will participate in a panel session on advertising in the new media landscape. I had interviewed Mark in 2007 when his book Microtrends: The Small Forces Behind Tomorrow's Big Changes, was on the New York Times and WSJ best seller lists. When you think about the influence and visibility small, special interest groups such as The Tea Party Movement have created, what Mark wrote about in 2007 resonates today. Here's part of that interview:
Teaching Hope: Erin Gruwell and the Freedom Writers.
"When you feel the pang of hunger in your stomach, that's reality. When you are shot at on your way to school, that's reality. When you have been a pallbearer at your friend's funeral, that's reality." Erin Gruwell (from the preface in Teaching Hope).
Erin Gruwell has earned an award-winning reputation for her steadfast commitment to the future of education. Her impact as a change agent runs deep. In January 2007, Paramount Pictures released Freedom Writers, starring two-time Oscar winner Hilary Swank as Erin. The film is based on The Freedom Writers Diary, the New York Times bestseller that chronicled Erin’s extraordinary journey with 150 high school students who had been written off by the education system.
I first met Erin at a Women in Leadership Summit in Boston, and had an opportunity to interview Erin at her foundation's headquartes in Long Beach, California, in 2006, while the feature film was being shot. That interview remains one of the most popular on Total Picture Radio, having been downloaded thousands of times.
Stan, Walking - Fighting Parkinson's Disease With a New Approach.
"I denied it to myself. I took the medication, didn't tell anybody and then, of course, a couple of my partners said 'well there is something wrong; you're not as articulate as you usually are, you're not as quick, you're not on the game… so what's happening?' " — Stan Smith.
Stan Smith
Welcome to a special Big Picture Channel podcast on Total Picture Radio with Peter Clayton reporting. Our guest today is a frequent contributor to this show; Stan Smith, National Director of Cross Generational Initiatives at Deloitte. However, our topic today is a departure from what we normally discuss here on Total Picture Radio, inspired by a video Stan posted to his Facebook Page, titled 'Stan Walking," With the following caption
"See the results of nearly 4 years of a type of interval training...I am now walking without a cane and heel to toe...this is remarkable as I have had Parkinson's Disease for about 11 years...while not a cure this training regimen appears to be really improving the quality of my life. ... some have asked if there is a "before" clip...unfortunately there isn't but suffice it to say that at the point I started this program (August '05) my becoming wheelchair-bound was imminent...thanks again for all your good wishes."
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