Michael Marshall - Building Your Business With Google and Smart Se... | TotalPicture Radio - Podcast Career Advice and Leadership Development

Michael Marshall

Wednesday, 25 April 2007

Building Your Business With Google and Smart Search Technology

A Cool Careers Podcast with Mike Marshall, Fortune Interactive

Michael Marshall

In less than 10 years, Google has become the world's most powerful brand, according to the annual Financial Times survey released on April 23. (Please click on read more for resource links). In the Financial Times Special Report, FT's John Gapper writes; " In today's world, brands are becoming more valuable than ever. A corporate brand, like a human reputation is something of immense value." It's no surprise that a somewhat mysterious science known as search engine optimization (SEO) continues to grow in value, interest and importance at the highest level of corporate management. If you don't manage your brand - your reputation - online, someone else will.

Mike Marshall, co-founder, CTO and COO of Fortune Interactive, based in Raleigh, NC, told TPR's Peter Clayton; "Large corporations are paying very careful attention to search, in ways they did not before... the metrics are so powerful." Marshall has over 17 years experience in information technology covering a wide range of specialties including: web design, software engineering, e-commerce solutions, artificial intelligence, and Internet marketing. He is a member of the World Association of Internet Marketers and of SEO Professionals. He has degrees in Linguistics, Philosophy and Theology and is presently a Philosophy PhD student at the University of Virginia working in the area of semantics. Have a listen to one of the leaders of an industry that didn't exist 10 years ago. An industry with tremendous growth potential.

18 Min:

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Total Picture Radio met with Mike at the Search Engine Strategies NYC event. (SES NYC 2007). Mike is a contributing author to SEOToday.com, the premier website for SEM professionals, and a contributor to “Building Your Business With Google for Dummies” by Brad Hill (Wiley Publishing). He is a frequent presenter at Ultra Advanced SEO Symposiums, a meeting of select masters of the search engine marketing industry, and has been invited many times to speak at Search Engine Workshops. Michael is also a certified instructor at the D.C. Search Engine Academy. His articles and interviews have appeared in the following publications:     * Web Pro News     * Search Engine Workshops
    * Scoreboard Media
    * Web Pro World
    * SitePoint
    * SearchNewz
    * World Talk Radio (eMarketing Talk Show)
    * Site Pro News
    * Work at Home Network

He is widely sought after by seasoned SEM professionals for insight and advice on advanced techniques in the industry. People often wonder what mentors the experts go to for advice to stay ahead of their competition. Michael is one of those mentors.

About Fortune Interactive
Source: Company web site

While search marketing is undoubtedly the most responsive and cost-effective online marketing channel, Fortune Interactive does not limit its services to just search. We are a full service interactive marketing agency capable of assisting clients with their advertising buys, email campaigns, affiliate marketing and much more.

Our goal is to earn our clients’ business across all online marketing mediums. Not only does this reduce the complexity of our client’s marketing initiatives, but by integrating search marketing with other online marketing efforts, Fortune Interactive is able to “close the loop” and provide reduced costs and higher ROI.