High-Quality TV Meets the Long Tail

Will niche TV programming on the Internet disintermediate traditional cable?

Jim Louderback

We met Jim at the mediabistro Circus, where he participated in a panel discussion with Dina Kaplan from blip.tv and Robert Scoble, Managing director of Fast Company TV. Here's the discription from the mediabistro Circus program: "Online video is one of the most powerful tools that can be used to tell a story, build a brand and engage an audience; but producing an effective video is more than a camera and an editing program. Guest speakers in this session will discuss where the future of internet video is headed, why including video into your strategy makes sense and the very different ways to make the most of this technology platform."

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Questions Peter Clayton asked Jim Louderback

Tell us about Revision3.

What kind of shows do you air?

Who are your sponsors?

Where did the funding for Revision3 come from?

What's your background?

We met at the mediabistro Circus a couple of weeks ago. What was your take-away from the event?

Revision3 uses BitTorrent as the backbone for distributing your content?

Which of course, brings us to the DoS attack you experienced over Memorial Day weekend that crashed your servers. What happened?

Why would ArtistsDirect, AKA MediaDefender be trying to put Revision3 out of business?

What are you doing about it?

Any new shows on the horizon?

Is Revision3 hiring?

Jim Louderback - Background

Jim Louderback joined Revision3 as the CEO in July 2007. Jim has spent 16 years in various media and technology management roles, including leading editorial and lab efforts for PC Week, and being on the launch team for ZDTV/TechTV - the first 24 hour cable network devoted to technology. He most recently served as senior vice president and editorial director for Ziff Davis Media's Consumer group, along with being Editor in Chief of PC magazine. Prior to jumping into the media world, Jim built computer systems for Fortune 500 companies, managed the ticketing and ground operations for regional airlines, and attended various institutions of higher learning in the Northeast. He has a Math degree from UVM, and an MBA from NYU's Stern School, but don't hold that against him. When he's not working, Jim likes sailing, biking, hiking and travel -- occasionally simultaneously.

About Revision3

Revision3 is the first media company that gets it, born from the Internet, on-demand generation. Unlike aggregators, mash-ups, and user-generated video sites, Revision3 is an actual TV network for the web, creating and producing its own original, broadcast quality shows.

The company was founded in 2005 by technology visionaries Kevin Rose, Jay Adelson, Dan Huard, Ron Gorodetzky, and David Prager, because they couldn't find anything they wanted to watch on traditional television, and is now led by Internet TV pioneer Jim Louderback.

The content is designed for a new audience: passionate committed fans who want to watch shows that entertain, educate and help expand their life experiences. The audience expects professionally produced programming but wants it to be unexpected, edgy, smart and real. They also want to watch shows whenever they want, wherever they are, and on whatever device they choose, including everything from a 70" HDTV to an iPod or Cell phone. Revision3 covers technology, comedy, modern culture, music and more. Our hosts don't come from Hollywood. Instead, they come from the same passionate fan base as our audience. They are engaging, personal, smart and connected - experts with the insight and acceptance that naturally puts them at the center of the community.

Revision3's shows can be found everywhere from Revision3.com to a wide range of traditional and new platforms, including iTunes, Bittorrent, DivX, YouTube, PyroTV and more. We will work with almost any distribution platform, using every video encoding format available, including flash, H.264 and others. We want our content accessible to the greatest possible audience, on as many devices and networks as possible.

Revision3 has attracted a wide-range of top advertisers including Sony, Netflix, Dolby, Microsoft, IBM, HP, Southern Comfort, Virgin America, Verizon and FX Networks. Advertisers enjoy a unique bond with the audience via customized message integration and host mentions that deliver phenomenal results. Our clutter-free environment is perfect for everything from direct response to branding.

Resources: Revision 3

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