Ron Pernick - Clean Edge - The Clean Tech Revolution A Podcast with clean... | TotalPicture Radio - Podcast Career Advice and Leadership Development

Ron Pernick - Clean Edge

The Clean Tech Revolution

A Podcast with clean tech visionary and author Ron Pernick, co-founder and principal of Clean Edge.

Ron Pernick

When industry giants such as GE, Toyota, Philips and Sharp and investment firms such as Goldman Sachs are making multibillion-dollar investments in clean technology, the message is clear. Developing clean technologies is no longer a social issue championed by environmentalists; it's a moneymaking enterprise moving solidly into the business mainstream. In fact, as the economy faces unprecedented challenges from high energy prices, resource shortages, and global environmental and security threats, clean tech - technologies designed to provide superior performance at a lower cost while creating significantly less waste than conventional offerings - promises to be the next engine of economic growth. In The Clean Tech Revolution, (published by Collins), authors Ron Pernick and Clint Wilder identify the major forces that have pushed clean tech from back-to-the-earth Utopian dream to its current revolution among the inner circles of corporate boardrooms, on Wall Street trading floors, and in government offices around the globe. Pernick and Wilder shine the spotlight on the winners among technologies, companies, and regions that are likely to reap the greatest benefits from clean tech - and they show you why the time to act is now.

Endorsed by Guy Kawasaki, John Doerr, Bob Greifeld, Nancy Floyd, William K. Reilly, and many others, this is an important and valuable resource on the trends and opportunities for going green.

One Minute with Ron Pernick:

29 Min :

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About Ron Pernick
Ron Pernick, co-founder and principal of Clean Edge, is an accomplished market research, publishing, and business development entrepreneur with two decades of high-tech experience. At Clean Edge he has co-authored more than a dozen reports on emerging clean technologies and has worked with a range of clients including multinationals, start-ups, government agencies, and investors. In addition to conducting market research and providing consulting services, he oversees many of Clean Edge’s strategic initiatives including the co-production of the annual Clean-Tech Investor Summit and the creation and management of the NASDAQ® Clean Edge® U.S. Index. Prior to founding Clean Edge, he ran his own environmental web consulting practice and earlier helped build the brands of such Internet pioneers as Internet In A Box, Preview Travel, The WELL, and Yahoo! During his career, he has worked in the U.S. and Japan, serving both emerging and established companies. He has been an instructor and adjunct faculty at UC Berkeley Extension, New College's Green MBA program, and now Portland State University.

About Clean Edge
Launched in 2001 by environmental and high-tech business pioneers Ron Pernick and Joel Makower, Clean Edge is a leading clean-tech research and consulting firm with offices in the San Francisco, Bay Area and Portland, Oregon. We provide a variety of services including research and publishing, strategic consulting, and co-producing the annual Clean-Tech Investor Summit. Clean Edge tracks and analyzes clean-tech markets, trends, and opportunities and offers unparalleled insight and intelligence to its customers through an extensive network of partners and affiliates. In May 2006, the company launched the NASDAQ Clean Edge US Index® which tracks US-listed clean-energy companies. For more information about Clean Edge, e-mail This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , or call 503.493.8681.

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