Gregg Lederman: Brand Integrity - 48 percent of Employees Have Checked-out Before... | TotalPicture Radio - Podcast Career Advice and Leadership Development

Gregg Lederman: Brand Integrity

Friday, 06 March 2009

48 percent of Employees Have Checked-out Before They Check-in

Brand Integrity founder Gregg Lederman Addresses a Critical issue impacted by the recession: Employee Engagement

Gregg Lederman

Hey employers, here are some fun facts for you to think about: According to our guest, Gregg Lederman, employees today are more disengaged than ever before. In fact, recent surveys show 48 percent of employees do not look forward to going to work, and one in five are looking for a new job (on the job) on a weekly basis.

Numbers like this prove that nearly half of an organization's employees are not an asset, rather a drain on the company's ability to have a dramatic, positive impact on its bottom line and its desired work culture.

Welcome to a Leadership Channel edition of Total Picture Radio with Peter Clayton reporting. Joining us today from Rochester, NY is the founder and partner of Brand Integrity, Gregg Lederman.

Why people stay loyal to a company:

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Talking Points

Tell us about Brand Integrity - what services does your company provide?
As noted in the introduction there's a real disconnect between employers and reality - one of the most telling I've recently seen is from the Salary.com - Nearly 80% of employers do not believe employees will begin a job search in next few months while nearly 60% of employees intend to intensify their job search in next 3 months. Gregg why do employers continue to ignore the facts surrounding employee engagement?
What are the Fortune "100 Best Companies to Work For" doing that others are not?
I've been doing this radio show since 2006 and employee engagement has been abysmal forever - this is not a byproduct of the recession, am I right?
I would guess the more you make, the more engaged you are. So people making $200K are going to be far more engaged than someone making $70k Correct?
So you company has developed something called Potential Point™ Employee Engagement Solution - what is it and how does it work?
So how do you sell this idea to companies that have frozen spending on all consultants - a lot of CFOs would put Potential Point in the "nice to have" category. How do you get them to think about it as a "must have."
I know you enlisted about 20 companies as beta testers - what were some of the results?
It's been my experience -- having made corporate rah-rah films for over 25 years -- that if the CEO doesn't buy what your trying to sell to the employees - it just won't work. Do you need a enthusiastic CEO for Potential Point to be successful?
What would you like the audience to know about BI that we've not discussed?

Gregg Lederman, Biography

Gregg Lederman is an unforgettable expert who provides the path to creating high-performance work cultures and sustainable results. As the founder of Brand Integrity, Gregg works with many of today’s leading companies to define and execute performance based strategies that drive culture transformation.

Gregg’s valuable insights are documented in his published book, Achieve Brand Integrity, which offers practical and inspirational advice for everyone who has a stake in orchestrating strategy development and change in their company. He also shares his knowledge as a regular business columnist for Gannett Newspapers (Democrat & Chronicle), and as an adjunct faculty member for MBA students at the University of Rochester’s William E. Simon Graduate School of Business Administration.

He delivers keynote and interactive presentations at association, corporate and university conferences, where he is consistently rating among the very best speakers by the audiences he addresses. Most recently, his engagements included the CEO Conference for the National Association of Federal Credit Unions (NAFCU), the Leading Partners Retreat for CPA America, and the annual American Management Association (AMA) conference.

About Brand Integrity
Brand Integrity Inc. (BI) is a strategy practice specializing in employee performance. BI helps companies close the gap between business goals and employee performance by defining and integrating proprietary behaviors and experiences into operational processes, and by implementing the recognition systems critical to achieving improved results. Headquartered in Rochester, NY, BI is a privately-held company.

Resources
Brand Integrity