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Savvy
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Who is On Your A List? Who is driving the conversation? When 7 = 350 Million When I interviewed David Meerman Scott about his book World Wide Rave (Amazon affiliate link), he told me the story of Cindy Gordon, vice president of New Media and Marketing Partnerships at Universal Orlando Resort. Cindy was in charge of creating a global marketing campaign to promote the new Wizarding World of Harry Potter theme park. She could have spent millions. Instead, she told just seven people. And those seven people told tens of thousands. Gordon estimates that 350 million people around the world heard about the new "Wizarding World", all by her telling seven people.
 Derek Skaletsky
In a recent post on Traackr's blog, titled "Is marketing entering a Post-Demographic Era?", Derek poses the following question: "Let’s pretend that you are a marketing exec at a packaged goods company which is on the verge of launching a new, unique laundry detergent. Now let’s pretend that I have put together two distinct groups of people to which you could market — but you can only choose one. The first group is made up of women, aged 25-45 with an average of 1.7 children and average HH incomes above $75k. The other group is made up of people who are all passionate about laundry and other household chores. Which group would you pick?"
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Savvy
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YouTern: A New Online Resource for Internships
"Over 70% of college graduates will have internship experience on their resumes." Mark Babbitt
 Mark Babbitt
A Silicon Valley entrepreneur, Mark founded YouTern after a distinguished track record with two online recruiting start-ups and a decade of experience as founder and CEO of a Silicon Valley marketing firm.
At YouTern, Mark dedicates much of his time to product development and strategy, investor inquiries, presales and strategic relationships with industry experts, career centers, students and employers. His vision for the company includes the national roll-out of YouTern.
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Savvy
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DaaS Meets SaaS- Jim Fowler, CEO of Jigsaw on the Saleforce.com Acquisition  Jim Fowler
Jigsaw was recently acquired by salesforce.com, and joining us today is the CEO and cofounder of Jigsaw, Jim Fowler.
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