Living out Loud: How to Connect With an Audience, Build Loyalty, Be Authentic, and Create a Voice

"How do you get a job description, or convey an employer brand through a Tweet?" Carmen Hudson

Carmen Hudson

Welcome to a Online Savvy podcast on Total Picture Radio with Peter Clayton reporting. Joining us is the "PeopleShark," Carmen Hudson. Carmen is CEO of Tweetajob, an innovative social recruiting platform.

Prior to founding Tweetajob, Carmen was Senior Manager, Talent Acquisition at Yahoo!. She led an award-winning team focused on the strategic application of sourcing programs, including event recruiting, employee referrals, employer branding and sourcing skill development. Her passion includes exploring social media strategies, including targeted network development, open social networking strategies, microblogging, and Web 2.0 applications. Prior to joining Yahoo!, she was manager, Global Strategic Sourcing, for Starbucks Coffee Corporation, where she developed sourcing strategies, recommended resources and tactics to support U.S. retail management hiring.

The title of this podcast came from Carmen's presentation at the Social Recruting Summit in New York City last November.

17 Min:

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Questions for Carmen Hudson:

TweetAJob - I guess the name says it all, but give us some background on this new venture of yours.
How does this work for recruiters & employers?
Why do I need your service? Why can’t I just Tweet my own jobs?
How about jobseekers?
When I do a job search on Tweetajob where do the jobs in come from?
Things I hear about Twitter from folks working in Fortune 100 companies.
It’s silly - who has the time?
I don’t get it at all… who cares what you had for lunch?
Its a bunch of people with zero marking budget engaged in self-promotion.
My company blocks sites like Twitter. They don’t want us wasting time on that stuff.
As far as I know, this is the first entrepreneurial venture you’ve done. What have you learned from your experience going from a global organization to a small startup?
Isn’t it somewhat unnerving to create a business using a platform you have no control over?
Let’s shift gears and talk about your presentation at Social Recruiting -- Living out Loud: How to Connect With an Audience, Build Loyalty, Be Authentic, and Create a Voice. You’ve been blogging for over three years -- why did you decide to start blogging?
You talked about “10 rules to Keep it real” Can you share some of your rules with us?
What do you blog about most?

Carmen Hudson's presentation at Social Recruiting

Carmen Hudson Biography:
Carmen Hudson is currently CEO of Tweetajob, an innovative social recruiting platform. Prior to founding Tweetajob, she was Senior Manager, Talent Acquisition at Yahoo! She led an award-winning team focused on the strategic application of sourcing programs, including event recruiting, employee referrals, employer branding and sourcing skill development. Her passion includes exploring social media strategies, including targeted network development, open social networking strategies, microblogging, and Web 2.0 applications. Prior to joining Yahoo!, she was manager, Global Strategic Sourcing, for Starbucks Coffee Corporation, where she developed sourcing strategies, recommended resources and tactics to support U.S. retail management hiring. Prior to joining Starbucks, she was a staffing consultant for Microsoft Corporation, and was Senior Manager, Recruiting for Amazon.com. She started her recruiting career as a research associate for Egon Zehnder, an international executive search firm. She has presented at industry conferences and seminars, and writes a popular blog about recruiting and marketing, Peopleshark (http://people-shark.blogspot.com/).
To network with Carmen Hudson:
Web Site: www.tweetajob.com
Blog: http://people-shark.blogspot.com/
LinkedIn: www.linkedin.com/in/carmenhudson
Twitter: http://twitter.com/peopleshark

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