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Home arrow Channels arrow Online Savvy arrow Jump Start Your Linkedin, Facebook Profiles
Jump Start Your Linkedin, Facebook Profiles Print E-mail
Thursday, 19 March 2009

Don't Have Time to Set-up that Linkedin or Facebook Profile?

Veronica Niki Fielding
Niki Fielding
For Gen Y this probably sounds like the dumbest thing everrrr, "like, why would you have someone set up your Facebook? That is sooo sketch I can't even!" However, I can't tell you the number of smart, very accomplished 40+ professionals who are hopelessly lost when it comes to establishing themselves online.

Welcome to an Online Savvy Channel podcast on Total Picture Radio with Peter Clayton reporting. Joining us today is Veronica “Niki” Fielding founder of Digital Brand Expressions. DBE is an interactive marketing consulting and services firm focused on providing search and social marketing services to Fortune 1000 and middle market companies for which search engine solutions are mission-critical component in their marketing mix. DBE recently launched a new service called Jump Start Social Media, to help busy professionals establish themselves on the two most important social media sites: Linkedin and Facebook.

14 Min:

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Talking Points

  • There are two offerings, a sort of “missing manual” and a service to set-up a Linkedin or Facebook profile?
  • How would you differentiate the two? Would you write a different type of profile for Linkedin than you would for Facebook?
  • If someone opts-in for the full service treatment, who will write the profile? What information will I need to provide? Is a resume good enough?
  • From a business/career standpoint, which is the more important network?
  • How do you protect your privacy?  Who can see your profile and information on LinkedIn and Facebook?
  • How should job seekers use Facebook differently than others? 
  • What are some of the things you probably shouldn’t post in your profile?
  • Should you “poke” potential employers on Facebook if you want to attract their attention?
  • Every recruiter I’ve talked to tells me they will google a candidate and check out their profiles on Linkedin, Facebook and Myspace. Has that been your experience as well?
  • What if you're not looking for a job but you're interested in offers?  Can't your boss see that on LinkedIn? 
  • Is there an advantage to using both LinkedIn or Facebook if you’re in a job search?

Resources

Jump Start Social Media
Digital Brand Expressions Blog

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