Sarah Milstein, 20Slides - Tweet Career Marketing Twitter and the Micro-Me... | TotalPicture Radio - Podcast Career Advice and Leadership Development

Sarah Milstein, 20Slides

Sunday, 22 February 2009

Tweet Career Marketing

Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy--140 Characters at a Time.

Sarah Milstein

Welcome to a social networking savvy podcast of Total Picture Radio with Peter Clayton reporting. Thanks to a networking referral from Marci Alboher on Linkedin, I was introduced to our guest: Sarah Milstein.

"As people have come to share much more what's in their heads, rather than what's on their plates, it's become a place the people of all ages want to spend time." Sarah Milstein

Here's a short background: Sarah, an O'Reilly alum, was previously the company's Chief Publishing Evangelist and before that, Managing Editor, Senior Editor, and Editor, leading the development of the Missing Manuals, a bestselling series of computer books for non-geeks. She's also written for the series, co-authoring Google: The Missing Manual (1st ed 2004; 2nd ed 2006). Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also a program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children's musician Laurie Berkner.

Most of this conversation is centered on an area of Sarah's expertise, Twitter. She wrote the book on it. Literally. It's called Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy--140 Characters at a Time. -- you'll find a link (click read more) in resources to the O'Reilly site where you can download a free excerpt of the report.

Using Twitter in a job search:

20 Min:

14.1 MB Download Now!

Talking Points:

First I know you and our friend Marci Albohor are starting a new venture called 20Slides. What can you tell us about this?
Sarah, why should professionals care about Twitter?
How do you use Twitter?
What benefits have you derived from using Twitter?
Why do you maintain two accounts?
Can you tell us about the growth of Twitter over the past year?
Twitter etiquette: what are some guidelines?
How would you advise someone in a career transition to use Twitter? Can you give us some specific examples of using Twitter for a job search?
I confess. I've become a Twitter addict. But I've seen a considerable amount of traffic to Total Picture Radio from Twitter. My tweets are usually about new podcasts - or job/economy related. I also retweet quite often. What advice would you give me to integrate Twitter into my business?
Can you share some Twitter success stories with us?
It seems a number of people using Twitter are obsessed with the number of followers. What's you perspective on this, and what's the best way to build Twitter influence?
I find Tweet Deck to be the best tool for managing my Twitter use. What tools do you recommend?
What else should people know about Twitter - especially newbies