"The top 10 most in-demand jobs for 2010 did not exist in 2004"

Ryan Estis

Welcome to an Inside Recruiting industry channel podcast on TPR reporting from the SHRM 2009 Annual Conference – joining us is Ryan Estis, head of Ryan Estis & Associates. Ryan’s 17 years of business experience include Talent Management Consulting with specific expertise in Employee Acquisition, Engagement and Employment Brand Architecture/Strategy. He’s consulted with leading employers across diverse industry segments to help organizations discover and define their unique employment value proposition and deploy strategic initiatives to achieve a competitive business advantage through Human Capital.

Ryan's Mega Session at SHRM was titled: "Employment Branding: Branding Your Organization To Attract and Retain A-Level Talent Workplace Application." Here's the description from the SHRM conference brochure: "This session will provide you with a synthesized understanding of employment branding. Employers are forced to become creative when it comes to attracting/retaining A-level talent. Central to effective recruitment marketing strategies is the employment brand. This program will address the steps necessary to develop an employment brand and emphasize creative and strategic approaches to attract and retain the talent needed to accomplish key business objectives. You will be engaged, challenged and presented with ideas that can affect your organization immediately."

18 Min:

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Ryan's podcast from SHRM is sponsored by Careers at Deloitte. Who's behind some of the world's biggest companies? Maybe you.

Questions:

How do you define Employment branding 2.0?
One example you use is Apple No company thinks in as many directions and on as many levels Apple. Mental workouts are a standard part of every workday – and yet, this is one of the most secretive companies on the planet – and one of the most restrictive in terms of employees use of social networks.
(of course there’s the famous quote from Steve Jobs to John Scully “do you want to make soda water for the rest of your life or change the world?)
An employment brand should serve as a promise about the career experience within your organization.
(onboarding – so many companies lack a integrated onboarding process – really costs a lot of $$)
The top 10 most in-demand jobs for 2010 did not exist in 2004
Do you really think there’s going to be as you said in your presentation “a talent Crisis?”
You’ve developed a framework for Employer brand excellence – can you briefly describe some of the key attribute
• Employment Value Proposition Organizations that effectively develop and deliver their unique EVP have twice as many highly committed new hires as the average organization
I want to talk about social networks and how they’ve emerged as so important in this whole employer brand equation.
We’ve talked about Apple – can you give us some other examples of companies that are doing this at a very high level? (sodexo)
Why do so many companies still think they can “control the message?” (I love your example of jobvent.com)
In your presentation, you touched on employee engagement – they aren’t
Bullet point: 59% of the US Workforce is classified as High Risk or Trapped
Do the baby boomers in the C Suite get this stuff? Do they care?

Biography:
Source - RyanEsits.com
A recognized Professional Speaker/Trainer, Sales Evangelist, Talent Management Consultant, and Agent of Change, Ryan has developed a series of powerful keynote, seminar and workshop events that deliver specific, actionable content to drive sustained performance and process improvement. As the former Senior Vice President of Sales for the $50 million People Marketing division of McCann-Erickson World Group Advertising, Ryan’s unique, value based sales and marketing methodology served as the catalyst to move an entire organization from a transactional to consultative/solutions based client acquisition platform, leading to more enterprise account wins and strategic client partnerships. His 30 Steps and Peak Performance Selling Principles serve as the foundation for high energy, high engagement, and actionable outcomes in customized sales training/coaching and process improvement consulting. Ryan’s interactive style and in market examples create a powerful atmosphere for learning and the impetus for change to beat the competition to the close time and time again.

His message and Sales/Marketing acumen have been concurrently embraced on the Human Resources speaker platform where he leverages best practices to help organizations win by Branding for Talent and delivers Sales Skills Training customized for Corporate Recruiting Teams.

Ryan’s 17 years of business experience include Talent Management Consulting with specific expertise in Employee Acquisition, Engagement and Employment Brand Architecture/Strategy. He’s consulted with leading employers across diverse industry segments to help organizations discover and define their unique employment value proposition and deploy strategic initiatives to achieve a competitive business advantage through Human Capital.

His work has been featured in Electronic Recruiting Exchange, Workforce Management Magazine, HR Professional Magazine, SHRM, Business News Network, Crain’s Business, Staffing Management Magazine, and the books Your Employer Brand, Employer of Choice and University Means Business. Ryan serves as a Senior Associate with the Employer Brand Institute and is a professional member of the National Speakers’ Association. He now resides in Minneapolis, Minnesota.