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Wednesday, 10 March 2010 |
Flip the Funnel — How To Use Existing Customers to Gain New Ones. A Conversation with Joseph Jaffe  Joseph Jaffe Joseph suggested Rizzuto's, a new Italian restaurant in Westport, Ct. (Excellent food and service— and a quick walk from the Westport train station.)
Joseph's new book, Flip The Funnel: How to Use Existing Customers to Gain New Ones (Amazon.com affiliate link), became the topic of conversation when I met with my business partner, Valerie LaSusa, for lunch last week. She has been doing a great deal of research on traditional marketing funnels: eyeballs>> (awareness > consideration > preference > action> loyalty>) >> buyers, and what happens when you turn the funnel upside down. When I pulled Jaffe's book out of my backpack, it was one of those "you must be kidding" moments. Our two hour lunch could have easily gone on for eight hours, discussing the concepts Jaffe writes about in his new book. The author is the former president and "Chief Interruptor" of Crayon, a conversational marketing company, specializing in community, dialogue and partnership. Crayon recently merged with Austin Tx based Powered. Val purchased a copy of Flip the Funnel and helped me prep the interview with Joseph.
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Tuesday, 09 March 2010 |
Guerrilla Job Search: Baptized in the Fire of a Job Market Gone Nuts
 David Perry
David Perry is an executive recruiter and the author of Guerrilla Marketing for Job Hunters 2.0, (Amazon.com affiliate link), and Kevin Donlin is Co-Director at Guerrilla Job Search International, co-author of five books, and career columnist for the Minneapolis Star Tribune.
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Monday, 08 March 2010 |
Autonomy, Mastery, Purpose: Dan Pink Presents "Drive" "Autonomy is the desire to direct our own lives. Research shows that this is a fundamental human impulse and yet a lot of the ways we structure organizations fights against it. We try and control what people do, how they do it, who they do it with, and how they allocate their time." Dan Pink
 Dan Pink
Case studies of Google's 20 percent time (in which employees work on projects of their choosing one full day each week) and Best Buy's Results Only Work Environment (in which employees can work whenever and however they choose—as long as they meet specific goals) demonstrate growing endorsement for this approach. A series of appendixes include further reading and tips on applying this method to businesses, fitness and child-rearing. Drawing on research in psychology, economics and sociology, Pink's analysis—and new model—of motivation offers tremendous insight into our deepest nature.
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Wednesday, 03 March 2010 |
“Honk if You Love Your Job” A Report from the Road of Life from Brett Farmiloe
"We wrote so many blind emails that our outgoing messages started to get flagged as spam. We were rejected, hung up on, ignored, and escorted out of places more times than I’d like to mention." Brett Farmiloe, "Pursue the Passion"
 Brett Farmiloe
Welcome to a Success Strategies channel podcast on TotalPicture Radio, this is Peter Clayton reporting. I first met Brett Farmiloe in 2008, shortly after his Pursue the Passion adventure began. Brett, a graduate of University of Arizona, followed in his father’s footsteps, getting a degree in accounting. He assumed to would pursue a career in accounting and become a CPA. A small problem arose - Brett really didn’t like accounting. He hated his job, and decided to do something about it. But what? Like so many young people today, he had no idea what he really wanted to do. What he was truly passionate about. Pursue the Passion started as a way to find out the “what?” that so many people never truly experience.
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