A World Wide Rave - David Meerman Scott Knows How To Create One

David Meerman Scott

Welcome to Rewind 09 - for the next couple of weeks here on TotalPicture Radio, we’re replaying some of the most memorable podcasts from 2009 - Today: David Meerman Scott, the author of four books on marketing. The focus of this podcast, recorded in April 2009, is on David’s best selling book titled World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories - Want an example? How about the dentist who wrote an e-book called "Healthy Mouth, Healthy Sex." As a result of her "world wide rave" she acquired tons of new patients.

I had an opportunity to interview David last year at PodCamp3 Boston — a podcast titled You and Me: Interrupted? I don't think so. The interview is in the Success Strategies channel and I encourage you to check it out. David’s latest book is titled World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories and since David launched the new book at South-by-Southwest, he’s taken the book on a world-wide tour to prove the concept.

"A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there." David M. Scott

22 Min:

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Timothy Ferriss - The 4-Hour Workweek, Expanded and Updated

"I opened an appropriate fortune cookie last week: 'A calm sea does not make a skilled sailor.' It’s important to always have a Plan B... Take, for instance, a book launch. It’s easy to miss the bestseller list if you don’t have a contingency plan for when things go wrong." - Timothy Ferriss

Timothy Ferriss

Welcome to a Success Strategies channel podcast on TotalPicture Radio. This is Peter Clayton Reporting. Timothy Ferriss, nominated as one of Fast Company’s “Most Innovative Business People of 2007,” is an angel investor and author of the #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek, Escape 9-5, Live Anywhere, and Join the New Rich (Amazon.com link), has been sold into 35 languages. An expanded and updated edition of Tim's book was just published -- and not exactly on the date he thought it was going to be published. More on that later...

21 Min:

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ZoomInfo Announces Free Tool for Job Hunters

Sam Zales, President of ZoomInfo Responds to My Linkedin Questions
"No way no how, am not pimping my Rolodex!"

Sam Zales

It all started innocently enough. I received a press release from ZoomInfo with a request I record an interview to promote their new FreshContacts offer:
WALTHAM, MA--(Marketwire - December 8, 2009) - Helping put America back to work, ZoomInfo, the world's most comprehensive source of business information on people and companies, today announced a new resource for job hunters. Available immediately, FreshContacts provides free access to job seekers looking to identify, research and connect with innovative companies and their hiring managers. Providing actionable intelligence on prospective employers, FreshContacts can drastically shorten the time it takes for many job seekers to find employment… Read the complete press release.

So here's the deal. To get access to ZoomInfo's database, you must allow ZoomInfo access to your Outlook contacts, via a application you download from ZoomInfo's web site. Now, here's their pitch: "You may be wondering why ZoomInfo has agreed to give away a 2 month subscription for FREE. Well, it's a simple win-win situation: you get the value of the ZoomInfo database of 45 million professionals at 5 million companies, and in exchange, you allow your contact records to improve the size and quality of the database, which in turn helps everyone else who is using it! " I found one of their bullit points to be particularly disturbing: "Contributions to the database are totally anonymous - they are not traceable back to you." Okay.

I've found Linkedin Questions to be a goldmine. This is a free focus group, all you marketing people! So I published the following question:
What do you think of ZoomInfo's FreshContacts initiative? (Interviewing their CEO) **Correction: Zales is president of ZoomInfo)
I'm recording a podcast interview with Sam Zales the president of ZoomInfo tomorrow - they recently opened their database (for a limited time), to anyone willing to share their Outlook contact list - this is accomplished through a plug-in you download. Here's a link to the press release:

What should I ask Sam?
Would you be willing to swap your Outlook contacts for 2 free month's access to ZoomInfo's database?
Do you have privacy concerns related to this offer?
Thanks for your suggestions.

Read on...

17 Min:

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