Sunday, 28 February 2010
What's Next Gen X? A Real World Perspective from Tammy Erickson "One day, everyone woke up and discovered money. A memo went out." Tammy Erickson You're a member of Generation X - the 30-to-44 age cohort. And you've drawn the short stick when it comes to work. The economy has been stacked against you from the beginning. Worse, you're sandwiched between Boomers (with their constant back-patting blather and refusal to retire) and Gen Y's (with their relentless confidence and demands for attention). You're stuck in the middle - of your life and between two huge generations that dote on each other. But you can move forward in your career. In "What's Next, Gen X? Keeping Up, Moving Ahead, and Getting the Career You Want " Tamara Erickson shows how. Tammy explains the forces affecting attitudes and behaviors in each generation - Boomer, X, and Y - so you can start relating more productively with bosses, peers, and employees. Erickson then assesses Gen X's progress in life so far and analyzes the implications of organizational and technological changes for your professional future. She lays out a powerful framework for shaping a satisfying, meaningful career. Welcome to a Success Strategies Channel podcast on TotalPicture Radio, with Peter Clayton reporting. Tamara Erickson is both a respected, McKinsey Award-winning author and popular and engaging storyteller. Her compelling views of the future are based on extensive research on changing demographics and employee values and, most recently, on how successful organizations work. Well-grounded and academically rigorous, fundamentally optimistic, Tammy’s work discerns and describes interesting trends in our future and provides actionable counsel to help both organizations and individuals prepare today. Her latest book, What’s Next, Gen X? Focuses on the generation “stuck in the middle” those, between 30 to 44 years old who’ve drawn “the short end of the stick” according to Tammy. 18 Min : 12.7 MB Download Now! Write comment (0 Comments)
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Brett Clay: Selling Change Podcast

Wednesday, 17 February 2010
Whatever Your Job Title Is, Guess What? You're In Sales “I will be a master of change, rather than a victim of change.” Brett Clay Let's face it. People don't like change. Yet change is the one constant we're all dealing with. How much "change" did you and your organization experience in 2009? In an era of globalization and Internet commoditization, salespeople (that's you, my friend), are in danger of becoming irrelevant. In Selling Change: 101+ Secrets for Growing Sales by Leading Change, Brett Clay suggests that in "this Darwinian environment, the traditional approach of selling solutions to problems no longer creates profitable differentiation. To survive, we must become agents of change and help our companies, our customers achieve their goals rather than simply solve their problems." Welcome to a Success Strategies Channel Podcast on TotalPicture Radio, with Peter Clayton reporting. With twenty years of experience, most recently with Microsoft, Brett Clay has developed a complete toolset for change-centric salespeople, including 101 secrets for growing sales and delivering high value to customers. Brett argues that in 2010 and for the foreseeable future, careers, companies, and even entire industries will continue to undergo dramatic changes. In this environment, workers can no longer expect to do the same job for the same pay, year after year. To get ahead workers must be able to change, and perhaps more importantly, help their employers change and adapt to quickly evolving conditions. 16 Min: 11 MB Download Now! Write comment (0 Comments)
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Michael McLaughlin: Selling Professional Services

Friday, 12 February 2010

The New World of Professional Services. The "New Normal" is Anything But "Normal."

The ‘rules” of the professional services industry are quickly becoming relics of a bygone era. Client buying patterns are shifting radically and new models for delivering services are upending the status quo." Michael McLaughlin

Michael McLaughlin

Welcome to 2010. You need to sell to survive. You need to know how to sell yourself, and your professional capabilities, to advance and succeed in today's ultra-competitive employment market. What differentiates you?

This is Peter Clayton reporting. Welcome to part 2 of our in-depth Success Strategies Channel podcast on TotalPicture Radio with the author of Winning the Professional Services Sale, Michael McLaughlin, founder of MindShare Consulting LLC, "For many businesses, traditional competitive advantages, such as brand and scale, have largely evaporated." As a result, "four trends now define the market," according to McLaughlin:

Clients have zero tolerance for seller-centric behavior. They won’t put up with generic sales pitches; instead, today’s clients will tell you how they want to buy.
The “Black Box” approach to delivering services is DOA. More than ever, clients want to co-design the services they buy. You can’t just tell them you’ll deliver the value. Clients want to be part of the process every step of the way.
“Show me” is the new norm. It’s no longer enough to tell clients what you can do. You have to prove it before they buy.
Clients have raised the bar on the value they demand. Your buyer’s expectations of value extend well beyond the proposed benefits of your service.

20 Min:

18 MB Download Now!

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Get in Their Shoes - Dan Pink, Guy Kawasaki, Geoff Colvin, Chris Anderson, Caterina Fake, Fernando Aquirre...

How would you like a 1+1 half-hour conversation with a best selling business author, angel investor, innovator, visionary, global leader, CEO? In this special Success Strategies Channel podcast on TotalPicture Radio, Patrick Tedjamulia will tell you how you can accomplish this.

Patrick Tedjamulia

Patrick Tedjamulia co-founded the International Mentoring Network Organization (IMNO), a non-profit organization, together with Chris Deaver and Jetmir Hysi about seven years ago. IMNO is the founder of the Open Source Mentoring Movement. The aim of the non-profit organization is to make career mentoring available to everyone. IMNO empowers individuals to have 1 on 1 mentoring sessions with leaders around the world.

In addition to IMNO, Patrick has nine years of marketing experience in internet, high-tech, and CPG. He has worked for Novell, Altiris, Procter & Gamble, and currently works in Brand Management for General Mills.

"The Get in Their Shoes Campaign is a call to action by successful business leaders, athletes, entertainers, and politicians to rally youth and aspiring leaders to lift themselves out of their limiting circumstances by proactively interviewing successful professionals within their own communities."

14 Min:

10 MB Download Now!

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