"Stand Out by Building Your Brand" the co-author of a business best-seller and founder of Reach Communications, William Arruda
William Arruda
Do you have career karma? Do you have brand attributes? Do you have a brand community? Do you have a personal brand statement? Do you even know what I'm talking about?
To answer these questions is William Arruda co-author, with Kirsten Dixson, of Career Distinction: Stand Out by Building Your Brand, published by John Wiley & Sons; an Amazon.com #1 bestseller in the job hunting category. Welcome to a success strategies edition of Total Picture Radio, with producer/host, Peter Clayton.
When we interviewed Kathy Simmons, the president of Netshare a few weeks ago, she recommended William and Kirsten's book, and the "Online Identity Calculator" on the Career Distinction web site. We encourage you to check-out this free assessment tool, to see your "GQ" - (click read more or the headline for more info and resource links).
"In the new world of work, your reputation is the only accepted currency. Whether you are looking to move up the corporate ladder at your current organization, find a position at another company, make a major career change, or start your own enterprise, you will no longer be hunting for your next position. Instead, opportunities will come to you. Colleagues, hiring managers, clients, and recruiters will use Google as well as social and professional networks to find out about you and reach you. To thrive in this new environment, you must identify your personal assets and clearly communicate your unique promise of value. Your credibility and visibility will drive demand for your services. You must use who you are to affect how you earn. That's where Career Distinction: Stand Out by Building Your Brand comes in." - William Arruda and Kirsten Dixson.
Peter Clayton's interview with Anita Bruzzese, a nationally syndicated career columnist and author of 45 Things You Do To Drive Your Boss Crazy, and How to Avoid Them, (Published by the Penguin Group), was intended to focus on her new book, and it does. But it also focuses on life, and what happens when career trumps everything else.. If you're obsessive - compulsive, find yourself checking your email at midnight, and unable to concentrate on your personal life for more than five seconds at a time, I encourage you to listen to the first five minutes of this interview. "It's time to grab your career with both hands and take responsibility for making it a success. Employers want you to be successful because your success means their success. I want you to be a smart employee, because then you won't write me those same, sad letters, or end up in my milk crate. And above all, you should want to do well in your job for any number of reasons, not excluding a steady paycheck." Anita Bruzzese. (Click on the headline or read more for resource links)
A Master Class Podcast on LinkedIn with Shally Steckerl
The CyberSleuth talks in-depth about building your personal brand online
Shally Steckerl
At the Kennedy Info 2007 Conference and Expo in Las Vegas, I was very lucky - thanks to a three hour, mind-blowing networking class led by Shally Steckerl and his CyberSleuthing sidekick, Dave Mendoza. Although designed for professional recruiters, anyone trying to create, build, enhance, and BE FOUND online can learn just how to do those things from the amazing Mr. Steckerl. This was like seeing Pen and Teller - with Pen (Shally) revealing all of his magic tricks real-time, via a high-speed Internet connection. If you want to learn the real magic of LinkedIn, have a listen to Shally Steckerl, and visit his amazing magic show, called JobMachine.net. Be sure to read more for links and other good stuff we can't put in an XML feed.
The Brazen Careerist joins us for a truth-telling session.
Penelope Trunk
Penelope Trunk is in the jet stream of career advice, soaring miles above
the constant noise of useless, outdated information from self-styled
career experts.
How many career or "self-help" books have you picked up which state the following: "The classic career topic of 'How to Get a Promotion' will become irrelevant;" or "Sex discrimination is everywhere, so don't try and run." And, on the well worn topic of resumes; "When writing a resume, don't be too honest." Be sure to check-out chapter six, titled: "First-time managers don't need to suck." Get ready for the Brazen Careerist: The New Rules for Success. (Warner Books 2007). Be sure to read more for links and other good stuff you can't put in an XML feed.
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