How To Choose the Right Press Release Service: It's More Than Just "Copy and Submit"

"We don't just send the (press) releases. We spend time studying and measuring the results. We talk with our customers about their experiences using these services. We follow industry throught leaders in the merging fields of public relations, marketing, social media, search engine marketing (SEM) and search engine optimization." - Kevin Grossman, president, HRMarketer

Kevin Grossman

Welcome to a Success Strategies channel podcast on Total Picture Radio with Peter Clayton reporting. Joining us today is Kevin Grossman, president of HRmarketer.com. Kevin has over twenty years of marketing communications experience working in the human resources and recruiting services industries, high-tech, and higher education. In this podcast, Kevin and I discuss the most interesting and important data points resulting from the new HRMarketer.com Article titled "Making Sense of Your Press Release Distribution Options.

15 Min:

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Questions for Kevin Grossman:

HRMarketer has distributed thousands of press releases so I'm hoping you can help make sense out of what has become a very confusing and crowded space of competing products - from premium services such as Business Wire to free press release distribution services -- how do you go about selecting the best service?
HRMarketer has stopped using the free press release services, why?
A service I've used often to promote my guests on TotalPicture Radio, and an organization you're affiliated with is PRWeb. But even here, using PRWeb directly, I can spend anywhere from $80 to over $1000 -- how do you determine which level is most appropriate?
Help me understand the difference between the major services: PR Newswire, Business Wire, PRWeb, and Marketwire -- how do you determine which will be most cost effective for the audience you're attempting to reach?
As you write in your article, "it all starts with content." If you've ever scanned the press release services, you realize the amount of crap pushed out on a daily bases. What advice can you share with us?
Have you found certain days are better than others for distributing your release? (Is Tuesday better than Friday)
I'd like to have you review some of the best practices you write about. A lot of people think once the release has been published, the work is done.
How do you go about search engine optimizing a release?
What additional advice can you share regarding press release distribution?