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Sunday, 20 January 2008 |
God is A Salesman
"People buy trust before they buy products" - Mark Stevens
 Mark Stevens
In his latest book, "God Is A Salesman: Learn from the Master" (Hachette Book Group, 2008 ) Stevens advocates transforming the current culture of sales from transactional and superficial to one based on faith, trust and relationships. Based on the principles of the world's great religions, Stevens delivers a life- and career-altering guide for anyone who sells anything-and everyone sells something. He is the author of 24 business-related books including the best sellers: "The Big Eight"; "King Icahn"; "Sudden Death: The Rise and Fall of EF Hutton" (a Wall Street Journal bestseller and Library Journal "Business Book of the Year"); and "Your Marketing Sucks."
Stevens' firm, MSCO represents a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Intrawest, Estee Lauder, The MONY group, Environmental Systems Products and many others.. Through integrated marketing campaigns, MSCO focuses on achieving results for its clients instead of awards that serve egos. Mark Stevens possesses an innovative and iconoclastic view of the business world, having served as a journalist and nationally syndicated columnist and having held management positions at several global corporations. His incisive understanding of critical business issues is geared toward achieving extraordinary growth and success for his clients.
GOD IS A SALESMAN demonstrates how to cultivate the power of faith for success in business and in life.
Inspired by the power of faith, Mark Stevens developed the methodology of Invisible Selling which holds that:
People Buy Trust Before They Buy Products
It's Not The Product That Sells, It's The Provider
- Treat Everyone Like Family
- Make Ironclad Guarantees
- Make Irresistible Offers
Resources: MSCO
God is A Salesman (link to Amazon.com)
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