Podcast: Sophfronia Scott - Doing Business By the Book: How to Craft a Crow... | TotalPicture Radio - Podcast Career Advice and Leadership Development

Podcast: Sophfronia Scott

Friday, 13 March 2009

Doing Business By the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible

Why do you need to write a book?

Sophfronia Scott

"You don’t. Your business does! If you’re a small business owner, speaker, coach, or consultant and you don’t have a published book to your name, then you’re missing an outrageously huge piece of your business. When you don’t publish a book, when you don’t take full advantage of the knowledge and experience that it has taken you years to accumulate, you are leaving a serious amount of money on the table. You’re also missing the chance to make your business stand out in the marketplace against your many competitors." - Sophfronia Scott

Welcome to a Success Strategies Channel podcast on Total Picture Radio. This is Peter Clayton Reporting. Joining us today: Sophfronia Scott, Executive Editor of the Done For You Writing & Publishing Company and bestselling author of Doing Business By the Book How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible and the novel All I Need to Get By. Sophronia honed her craft working with some of the best (and toughest) editors in the world during her career at Time and People magazines.

29 Min:

26.8 MB Download Now!
Los Angeles Times Subscription

Talking Points

The first chapter of your new book, "Doing Business By the Book" is titled “Why do you need to write a book?” Good question -- can you expand on this?
There were somewhere around 200,000 books published in the US last year -- how can an unknown, unpublished, non-fiction author compete with this, let alone get a publishing company to agree to publish a new book?
So even if by some miracle I’m able to get my book published, what if it gets panned? All that work for bad publicity?
So let’s talk strategy -- what are the key things a business person needs to consider before they even begin writing a book?
Why would I want to self-publish, instead of having a mainstream publisher like HarperCollins or Wiley publish my book?
What is the the process of writing a book proposal?
How does one find an agent, and how much do they charge?
Chapter title: Your Book is the Ultimate Lead Generation Tool. How so?
One piece of excellent advice I’d like you to talk about - do some market research before you even write your book by calling stores you think would be good targets for your subject.
One of the authors you write about extensively is Timothy Ferriss, whose book The 4 Hour Work Week has been on the best seller lists for months - can you share some of his story with us?
Let’s skip ahead to the chapter titled What Comes Next: When Your Book Becomes Your Business - give us some bullet points.
I want to shift to your latest blog post on thebooksistah.com/blog - I must say, you drink your own Kool-Aid! So What did you Learn from your Amazon.com Bestseller Campaign?

Sophfronia Scott Biography

Sophfronia Scott has nearly twenty years of experience as a professional writer. She honed her craft working with some of the best (and toughest) editors in the world during her career at “Time” and “People” magazines.

When she published her first novel, “All I Need to Get By” with St. Martin’s Press in 2004, one prominent reviewer referred to Sophfronia as potentially “one of the best writers of her generation.”

Sophfronia holds a bachelor’s degree in English from Harvard. In her current position as executive editor of The Done For You Writing & Publishing Company, Sophfronia helps entrepreneurs and speakers to write and publish books to promote their businesses. Her latest work is the bestselling book, Doing Business By the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible.

Resources
Sophfronia's blog
Done for You Writing