A World Wide Rave - David Meerman Scott Knows How To Create One

David Meerman Scott

Welcome to Rewind 09 - for the next couple of weeks here on TotalPicture Radio, we’re replaying some of the most memorable podcasts from 2009 - Today: David Meerman Scott, the author of four books on marketing. The focus of this podcast, recorded in April 2009, is on David’s best selling book titled World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories - Want an example? How about the dentist who wrote an e-book called "Healthy Mouth, Healthy Sex." As a result of her "world wide rave" she acquired tons of new patients.

I had an opportunity to interview David last year at PodCamp3 Boston — a podcast titled You and Me: Interrupted? I don't think so. The interview is in the Success Strategies channel and I encourage you to check it out. David’s latest book is titled World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories and since David launched the new book at South-by-Southwest, he’s taken the book on a world-wide tour to prove the concept.

"A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there." David M. Scott

22 Min:

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Talking Points

First - how do you define a World Wide Rave?
Can you share with us some of the principles you’ve used straight from your book to promote your book?
You had a WWR tweetup at NASDAQ? How did that happen? I was telling someone in my age group - a boomer about this
I was in San Diego recently and interviewed the CMO of JobAngels Cheree Klimek. I thought about your book when I was speaking with her, because JobAngels was created by one Twitter tweet posted by Mark Stelzner, an HR consultant in DC.
On you worldwiderave.com You’ve chronicled some Rave success stories - give us a sample.
The Six Rules of the Rave you outline in your book - I’d like you to ellaborate on a couple of them
First Nobody cares about your products (but you)
Loose Control (we touched on this topic the last time we spoke) ladies and gentleman in corporate PR you do not control the message. I’m sorry. It’s over.
Create Triggers - certainly the tweet that launched JobAngels is a trigger - can you give us some other examples.
The very last piece of advice in your book is “Quit Your Job” a rather audacious statement in this economy. However I share the pain you write about because I hear it everyday.

Resources:
David's Web site
David's free e-Books
David's Blog
David's Wikipedia page

Technorati Tags: David Meerman Scott, marketing, online media, Tuned In, Podcamp 3 Boston, PC3, podcasting, viral marketing, thought leadership, Total Picture Radio, Peter Clayton