Steven Rothberg -  Founder and President of CollegeRecruiter.com

Best Practices for Using MySpace, Facebook and Other Social Networking Sites

Steven Rothberg

Here's terrific, informative success strategies podcast recorded with Steven last week at the Kennedy Information Recruiting 2007 Conference and Expo in Las Vegas. Steven Rothberg is passionate about the Internet, social networking sites, and sharing his knowledge with his peers, and the students who benefit from CollegeRecruiter.com. Our interview covers an overview of CollegeRecruiter.com, and in-depth analysis - from a career strategy perspective - of MySpace, LinkedIn, Facebook, and Second Life.

Steven Rothberg Biography

Steven was born in Winnipeg, Canada in 1966. He graduated with a Bachelor of Commerce (Honors) from the University of Manitoba in 1988. While in college, Steven spent a summer working in London, England designing the first management compensation database used by Argos Distributors, which was one of the United Kingdom's largest retailers. In his senior year, Steven convinced the University to outsource the publication of its campus map to his micro company. Steven gave the maps to the University for free and earned his revenues from the sale of advertising around the borders. After graduating, Steven sold the business to two of his friends and moved to Minneapolis.

Steven enrolled at the University of Minnesota School of Law in 1988. While in law school, Steven was selected for and had his article published by the University of Minnesota Law Review. In 1991, Steven graduated and was admitted to the bar.

While Steven worked as a judicial law clerk in the fall of 1991, he founded Adguide Promotions, later re-named Adguide Publications, Inc. (the Company). Steven is intimately involved with all operational and strategic decisions. He is also primarily responsible for sales and marketing efforts, including the publication of CollegeRecruiter.com Newsletter, which is emailed to tens of thousands of job seekers, and the Company's affiliate program, through which it buys on-line advertising from thousands of other web sites. Steven has become widely recognized as an expert in online marketing, particularly in the fast growing areas of affiliate / revenue share programs; emailed newsletters; audio and video podcasts, blogging, and job sites.

Steven has been widely quoted by local, regional, national and international media, including ABCNEWS.com, American Way (in-flight magazine for American Airlines), Associated Press, Black Collegian, Business Week, Chicago Tribune, CNN.com, CNN Headline News, Emerging Business (Small Business Administration), Entrepreneur, Fortune Small Business, Globe & Mail (Canada), Human Resource Executive, Journal of Career Planning & Employment (National Association of Colleges and Employers), Marketing Matters (American Marketing Association), Microsoft bCentral, MyBUSINESS Magazine (National Federation of Independent Businesses), Reuters, Sales & Marketing Management, Smart Business (Ziff Davis), StarTribune.com, USA Today, Washington Times, Washington Post, and the Wall Street Journal.... and Total Pictrure Radio!

The mission of CollegeRecruiter.com is to be the premiere information source for college students, grads and recent graduates who are seeking employment, continuing education and business opportunities. CollegeRecruiter.com, is published by Adguide Publications, Inc., a Minnesota company was founded in 1991 by Steven Rothberg, who remains its President. The company is owned by Steven and his wife, Faith Rothberg, Vice President. Key staff include Shawn Augustson, Content Manager; Richard Kersey, Technical Support and Web Developer, and Mike Palmquist, National Account Executive. Providing additional strategic guidance are the members of our Board of Advisors.

From 1991 until 1995, the company published maps of various areas, including college campuses, and earned its revenues from the sale of advertising on the maps. In 1995, the company published the first issue of College Recruiter, an employment magazine for students and graduates. In 1996, the company launched this web site as an on-line version of the magazine. The first month, the web site generated 200 visitors. CollegeRecruiter.com is now the highest traffic career site used by job hunting students and recent graduates with zero to three years of experience and the employers who want to hire them. Key CollegeRecruiter.com features include hundreds of thousands of job postings (on-line help wanted ads), a School Finder feature which matches those interested in continuing their education with hundreds of traditional and on-line schools, and thousands of pages of employment-related articles, blogs, and Ask the Experts questions and answers.

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