The Go-Giver - A Little Story About A Powerful Business Idea. | TotalPicture Radio - Podcast Career Advice and Leadership Development

The Go-Giver

Thursday, 14 February 2008

A Little Story About A Powerful Business Idea. A Success Strategies Podcast with co-author, Bob Burg

Bob Burg

A new book, The Go-Giver, (published by Portfolio), tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. The Go-Giver: A Little Story About a Powerful Business Idea referenced in the title is that "shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment.

Joining Peter Clayton for a Success Strategies edition of TPR is Bob Burg, co-author with John David Mann of The Go-Giver. Bob is a highly sought-after speaker at corporate, financial services and direct sales conventions.

18 Min :

8.5 MB Download Now!

Questions Peter Clayton Asked Bob:

How did you and John team-up to write The Go-Giver?

Why a parable?

In the story, you frame what you consider to be the five laws of success. I'd like to briefly discuss these with you:

The law of value (your true worth is determined by how much more you give in value than you take in payment),

The law of compensation (your income is determined by how many people you serve and how well you serve them),

The law of influence (your influence is determined by how abundantly you place other people's interests first),

The law of authenticity (the most valuable gift you have to offer is yourself),

and the law of receptivity (the key to effective giving is to stay open to receiving).

Bob Burg Biography:
Bob Burg is the co-author of the new best selling book, The Go-Giver, published by Portfolio. His first book, Endless Referrals: Network Your Everyday Contacts Into Sales continues to be used as a training manual for top sales organizations.

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