Timothy Ferriss - The 4-Hour Workweek, Expanded and Updated

"I opened an appropriate fortune cookie last week: 'A calm sea does not make a skilled sailor.' It’s important to always have a Plan B... Take, for instance, a book launch. It’s easy to miss the bestseller list if you don’t have a contingency plan for when things go wrong." - Timothy Ferriss

Timothy Ferriss

Welcome to a Success Strategies channel podcast on TotalPicture Radio. This is Peter Clayton Reporting. Timothy Ferriss, nominated as one of Fast Company’s “Most Innovative Business People of 2007,” is an angel investor and author of the #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek, Escape 9-5, Live Anywhere, and Join the New Rich (Amazon.com link), has been sold into 35 languages. An expanded and updated edition of Tim's book was just published -- and not exactly on the date he thought it was going to be published. More on that later...

21 Min:

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Questions for Tim:

Tim, you've had a interesting week involving the implementation of Plan B - Give us an update.
How did you come up with the title "Four Hour Workweek?"
How did you promote "Four Hour Workweek?" when it was first published?
What did you find were the most effective promotional tools?
It seems to me the book publishing has become very similar to launching a feature film. You have only a few major players - and if your book doesn't catch on in the first week or two - it disappears from the shelfs of B&N, Boarders, and Walmart.
You created a label for your book -- lifestyle design. Can you explain that to us?

Timothy Ferriss, nominated as one of Fast Company’s “Most Innovative Business People of 2007,” is an angel investor and author of the #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek, which has been sold into 35 languages.

He has been featured by more than 100 media outlets, including The New York Times, The Economist, TIME, Forbes, Fortune, CNN, and CBS. He speaks six languages, runs a multinational firm from wireless locations worldwide, and has been a popular guest lecturer at Princeton University since 2003, where he presents entrepreneurship as a tool for ideal lifestyle design and world change.

Tim is an active education activist and has architected experimental social media campaigns such as LitLiberation to out-fundraise traditional media figures like Stephen Colbert 3-to-1 at zero cost, building schools overseas and financing more than 15,000 US students in the process. He is on the advisory board of DonorsChoose.org, an educational non-profit and winner at Fast Company’s 2008 Social Capitalist Awards.

Since his debut presentation on The 4-Hour Workweek at the world-famous SXSW Interactive conference on March 12, 2007, Tim has been invited to speak at some of the world’s most innovative organizations, including Google, MIT, Harvard Business School, PayPal, Facebook, The Central Intelligence Agency (CIA), Microsoft, Ask.com, Nielsen, Princeton University, the Wharton School, and the Stanford Graduate School of Business. He has also been invited to speak and keynote at world-renowned technology summits including FOO Camp, E-Tech, Supernova, and the Web 2.0 Exposition, where he shared the stage with figures like Eric Schmidt, Chairman of the Board of Google, and Jeff Bezos, founder and CEO of Amazon.

Tim has amassed a diverse (and certainly odd) roster of credentials:

Princeton University guest lecturer in High-Tech Entrepreneurship and Electrical Engineering
Finance and Entrepreneurship advisor at Singularity University at NASA Ames, co-founded by Peter Diamandis and Ray Kurzweil.
First American in history to hold a Guinness World Record in tango
Advisor to more than 30 world record holders in professional and Olympic sports
National Chinese kickboxing champion
Horseback archer (yabusame) in Nikko, Japan
2009 Henry Crown Fellow at the Aspen Institute
Political asylum researcher
MTV breakdancer in Taiwan
Hurling competitor in Ireland
Wired Magazine’s “Greatest Self-Promoter of 2008″
Actor on hit TV series in mainland China and Hong Kong (”Human Cargo”)

Tim received his BA from Princeton University in 2000, where he studied in the Neuroscience and East Asian Studies departments. He developed his nonfiction writing with Pulitzer Prize winner John McPhee and formed his life philosophies under Nobel Prize winner Kenzaburo Oe. He is 31 years old, and The 4-Hour Workweek is his first book.

Tim's presentation at LeWeb Paris.

Resouces:

FourHourWorkWeek

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