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Focus on Gen Y

Podcast with columnist, Sharalyn Hartwell

Sharlyn HartwellSharalyn Hartwell

"Gen Y Are More Apt to Judge You by the Music on Your iPod Then By Your Political, Religious or Sexual Orientation"

Welcome to a special insights Channel Podcast on Total Picture Radio, this is Peter Clayton reporting. I met Sharalyn Hartwell at ERE this spring in San Diego. She was representing our good friends on the Brazen Careerist team, a social networking site for Gen Y.

Sharalyn is a national columnist for and focuses on Gen Y specifically. She writes a lot of research-based articles--interpreting the Gen Y research and explaining what it is really saying.

Even as a Millennial, Sharalyn Hartwell still has over ten years of professional media experience in multiple platforms. She graduated magna cum laude from Utah State University in Communications, with a dual emphasis in Print and Broadcast Journalism while working as a features reporter for a local newspaper and then producer and anchor of the local daily, live television program. After five years as a media-related strategic national sales executive, she is now the national Generation Y columnist for the, providing a strong Millennial voice interpreting research and explaining the Gen Y perspective.

Questions we asked Sharalyn Hartwell

  • Tell us about your background. How did you become a national columnist for the Examiner?
  • What's top of mind with gen y'ers today? What are you asked most often about?
  • Are gen y'ers finding jobs?
  • What do you think are the most common misconceptions about gen y'ers with Gen X and Boomers?
  • When it comes to transitioning from college to a full time job, what is the most difficult part of the transition for gen Y?
  • On the topic of college, you recently wrote an article for the Enquirer saying gen y was questioning the value of a college education.
  • Social change is a topic of heated debate, political platforms and basic water cooler conversation for people of all ages. But, for Millennials, social change doesn't inherently imply controversy. It's inevitable. It's so inevitable, it is practically irrelevant.
  • Career advancement opportunities, not flexible schedules, are the highest motivating factors for Generation Y in the workplace.
Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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