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    • Podcast interview with Mark Murphy
    • Runtime: 27 minutes
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      Hard Goals Podcast (26 MB)


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Hard Goals

Podcast with author and Leadership IQ CEO, Mark Murphy

Mark MurphyMark Murphy

"We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too." -- John F. Kennedy

Every year people try to grow their company, advance their careers, lose weight, and more. There's goal-setting software, worksheets, and even processes like SMART Goals. So why do most goals fall short? Why do people and organizations keep setting the same failed goals year after year?

Just setting a goal isn't enough, and gimmicks don't work. What are required to achieve extraordinary results are goals that "light up" your brain.

Mark Murphy is the founder and CEO of Leadership IQ. He leads one of the world's largest studies on goal-setting and leadership. In his new book, Hard Goals : The Secret to Getting from Where You Are to Where You Want to Be, research Mark conducted revealed that people who set HARD goals are up to 75% more fulfilled than people with easy goals.

Mark's previous book was the international bestseller 'Hundred Percenters: Challenge Your People to Give It Their All and They'll Give You Even More'. He also authored The Deadly Sins of Employee Retention, and Generation Y and the New Rules of Management.

Using the latest science, this book will show you how to activate your brain with HARD goals - targets that are Heartfelt, Animated, Required and Difficult. You'll learn to visualize your goal, build a strong emotional connection to it, make it difficult enough to awaken peak performance, and imbue it with such a sense of urgency that you have no other choice but to start acting on it right here, right now.

Among his many awards, Mark was a three-time nominee for Modern Healthcare's "Most Powerful People in Healthcare Award," joining a list of 300 luminaries including Hillary Clinton and Bill Frist. Only 15 consultants had ever been nominated to this list. He was also awarded the prestigious Healthcare Financial Management Association's "Helen Yerger Award for Best Research" for being the first person to discover the link between patient mortality rates and hospital finances. Some of his other well-known research studies include "Are SMART Goals Dumb?," "Why CEO's Get Fired," "Why New Hires Fail" and "Don't Expect Layoff Survivors to Be Grateful."

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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