Howard Bass Ernst & Young Bloomberg Media Summit

The Media Capital Becomes Digital Media Capital - New Platforms, New Opportunities

Howard Bass, Ernst and Young LLP, Senior Partner, Global Media and Entertainment Advisory ServicesHoward Bass

A conversation with Howard Bass, Ernst & Young LLP, Senior Partner, Global Media & Entertainment Advisory Services

Why is New York so important to the global media industry, and how has digital transformed the industry over the past few years?

Welcome to a special Big Picture podcast on TotalPicture Radio, this is Peter Clayton reporting from the Bloomberg Media Summit in New York City. Joining me is Howard Bass, Partner, Media & Entertainment Advisory Services Leader, Ernst & Young LLP: Howard is one of the leaders of Ernst & Young's Global Media & Entertainment industry practice. Building on more than 30 years of experience in strategic transformation for enterprises in a variety of industries, Howard moderated a very insightful panel discussion at Bloomberg's Media Summit last week titled "New York, New York: The Media Capital Becomes Digital Media Capital - New Platforms, New Opportunities." His panel included Eric Hippeau, Chief Executive Officer, The Huffington Post; Pete Zillig, CEO, Euro RSCG New York; Richard Levine, Senior Vice President, Editorial Operations for Condé Nast; and Paul Slavin, Senior Vice President, Digital, ABC News.

Speaker Biographies

Howard Bass is one of the leaders of Ernst & Young LLP's Global Media & Entertainment industry practice. Building on more than 30 years of experience in strategic transformation for enterprises in a variety of industries, Bass now focuses on assisting M&E companies in developing and optimizing new digital revenue strategies. He provides insights on process optimization and technology enablement, finance effectiveness and controls, organizational structure and design, shared services, business strategy execution and many of the other critical challenges facing both young and established companies in this dynamic and challenging industry. Bass has worked with clients in virtually every M&E industry sector. Among other services, he has provided strategic advice and/or analyses regarding the following: production, marketing, distribution, participations and residuals, IT systems and operations for a major film studio; margin improvement, process and systems optimization for a global advertising agency; transformation from print to digital and finance and technology effectiveness for a major publishing, content and information services entity; and strategic analysis, operational improvement and various digital initiatives for television/cable companies. His published work includes The Digital Challenge, Monetizing Digital Media: Creating value consumers will buy, Advertising Optimization, Mobile Television and Video, and 10 Business Basics Media Companies Can't Afford to Ignore. A graduate of the University of Massachusetts, Amherst, Bass is one of the sponsors of Ernst & Young LLP's M&E roundtables and a frequent speaker at many other professional and technical conferences.

On Howard's Panel at the Bloomberg Media Summit:

Pete Zillig, CEO, Euro RSCG New York: As Chief Executive Officer of Euro RSCG New York, Pete leads the flagship agency of the Euro RSCG global network. He brings a unique global background to his role, having worked with some of the world's most-recognized brands including HSBC, Nokia and Kraft. Pete lived in London until 2010 where he served as Euro RSCG Worldwide's President of Global Brands and led the integration of digital into the core of these key global accounts. Pete began his career in advertising at Ogilvy & Mather in Frankfurt before joining Grey, where he worked on a number of Pan-European sports brands including Salomon, GORE-TEX, and Timberland. Following his time at Grey, Pete spent five years on the client side of the business, working for Compaq Computer Corporation based in Munich, London and then Houston where he held the titles of Head of Advertising for Europe, Middle East, and Africa; Communications Director for the UK, and, finally, Marketing and Communications Director for E-commerce. While at Compaq, Pete built the company's first e-commerce division. Pete returned to the agency world 1999 to work with Lowe in London as Global Business Director on the Gillette-owned Braun business, as well as on 3Com. Pete went on to helm some of the agency's largest accounts including Unilever, Electrolux, and HSBC, for which he rebuilt brand communications through the now well-known campaign, "The World's Local Bank." In 2005, he was promoted to Global Business Director across IPG's integrated Nokia business and was a member of the global Lowe board of directors. Pete graduated from Reutlingen Fachhochschule in Germany in 1991 with an honors degree in European Business. He is also an alumnus of Middlesex Business School, the first European Union sponsored business program. Pete currently serves on the board of the Advertising Council and in his "free time" is a marathon runner, having completed three London marathons and aiming to run the New York event later this yea

Richard Levine is Senior Vice President, Editorial Operations for Condé Nast. In this role, he works with the company's consumer magazines on a broad range of operational issues as well as on new initiatives, including the development of digital editions. He also helps organize and lead the editorial teams that develop new magazines and advises all of the company's titles on website development. In 2010, Mr. Levine was named Condé Nast's Corporate Executive of the Year. Prior to his work in Editorial Operations, Mr. Levine served for three years as Vice President and Human Resources Director of The New Yorker. Before that, he was Managing Editor of Condé Nast Traveler. Earlier in his career, Mr. Levine spent a decade at The New York Times, serving as a reporter and as an editor of "The Week in Review" section. He spent two years as the newspaper's City Hall bureau chief in the late 1980s and subsequently covered regional economics. He is the co-author of four books, including Maverick (Warner Books, 1993), about business management, and Bypass (Random House, 1985), about open-heart surgery. Rick Levine earned a BA in Literature from Columbia College and an MBA in Management from New York University's Stern School of Business.

Eric Hippeau, Chief Executive Officer, The Huffington Post: Eric Hippeau is the Chief Executive Officer of The Huffington Post ("HuffPost"), a leading social news and opinion site which in five years has become an influential media brand -- "The Internet Newspaper." Hippeau joined HuffPost in June 2009. Prior to joining HuffPost, Hippeau was managing partner at Softbank Capital, a New York and Boston-based venture capital fund specializing in early stage investments in technology and digital media. Hippeau joined Softbank Capital in 2000 from Ziff-Davis, Inc., where he was Chairman and CEO. During his career at Ziff-Davis, Hippeau was early to recognize the growth potential of online media. Under his stewardship, ZDNet became one of the few successful examples of a strong online business model evolving from traditional magazine content, and he was instrumental in SoftBank's first investment in Yahoo! in 1995. Hippeau was also responsible for founding ZDTV, a cable channel dedicated to technology and the Internet. Hippeau serves on the boards of several public and private companies, including Yahoo!, Starwood Hotels and Resorts Worldwide, Thumbplay, The Huffington Post, and BuddyMedia. Hippeau graduated from the Lycee Francais de Londres and attended the Sorbonne University.

Paul Slavin, Senior Vice President, Digital, ABC News: Paul Slavin was named senior vicepresident, Digital, ABC News in September 2007. In this position he is responsible for all of ABC News' digital content, including ABCNEWS.com, ABC News NOW, ABC News Mobile and broadband. In addition he is responsible for all business development, marketing and operations for ABC News in the digital area. Prior to this appointment Mr. Slavin was senior vice president for Worldwide Newsgathering, responsible for ABC's worldwide newsgathering operation, including the national and foreign news desks and all bureaus, both domestic and international, ABC's affiliate news service -- NewsOne -- ABC News NOW, ABCNEWS.COM and ABC News special events. Mr. Slavin was also responsible for the ABC News broadcasts "World News with Charles Gibson" and "World News Saturday and Sunday." From April 2000 to May 2003, Mr. Slavin was the executive producer of "World News Tonight with Peter Jennings," responsible for editorial content and production of the network's flagship news broadcast. In 1979 he joined ABC News as a desk assistant in New York, and became an associate producer for "20/20" in 1981. A year later he moved to Washington, DC as a producer for "This Week with David Brinkley." In 1984 Mr. Slavin became a field producer for the Washington, DC bureau and was assigned to cover the presidential campaign that year. Mr. Slavin joined "World News Tonight" in 1986 as a producer and worked with National Security correspondent John McWethy covering the Defense Department, the State Department and the intelligence agencies. In that capacity he traveled the world covering stories, including the last days of the war in Lebanon, the war in El Salvador and the conflict in Nicaragua. In 1988 he was named broadcast producer for "World News Tonight" in Washington, DC. Two years later Mr. Slavin joined "Day One" in New York as a magazine producer specializing in medical investigations. For one of the first times on television, he employed Hi-8 cameras for a piece on dying while incarcerated, giving the cameras to a team of former death row prisoners and asking them to document their lives in prison. In 1995 he returned to "World News Tonight" as the senior producer responsible for "American Agenda." He was named senior program producer in 1998, responsible for "The Closer Look," "Your Money," "Cutting Edge" and all series, as well as the broadcast's education, technology, medical and science coverage. Mr. Slavin's work has received numerous honors and recognition, including an Overseas Press Club Award, a Cine Award and several Emmy Awards. He was also part of the ABC News team that received a Peabody Award for its coverage of the events of September 11 and their aftermath. Mr. Slavin is a graduate of the University of Chicago. He and his wife live in New York City and have three sons. Prior to this appointment Mr. Slavin was senior vice president for Worldwide Newsgathering, responsible for ABC's worldwide newsgathering operation, including the national and foreign news desks and all bureaus, both domestic and international, ABC's affiliate news service -- NewsOne -- ABC News NOW, ABCNEWS.COM and ABC News special events. Mr. Slavin was also responsible for the ABC News broadcasts "World News with Charles Gibson" and "World News Saturday and Sunday." From April 2000 to May 2003, Mr. Slavin was the executive producer of "World News Tonight with Peter Jennings," responsible for editorial content and production of the network's flagship news broadcast. In 1979 he joined ABC News as a desk assistant in New York, and became an associate producer for "20/20" in 1981. A year later he moved to Washington, DC as a producer for "This Week with David Brinkley." In 1984 Mr. Slavin became a field producer for the Washington, DC bureau and was assigned to cover the presidential campaign that year. Mr. Slavin joined "World News Tonight" in 1986 as a producer and worked with National Security correspondent John McWethy covering the Defense Department, the State Department and the intelligence agencies. In that capacity he traveled the world covering stories, including the last days of the war in Lebanon, the war in El Salvador and the conflict in Nicaragua. In 1988 he was named broadcast producer for "World News Tonight" in Washington, DC. Two years later Mr. Slavin joined "Day One" in New York as a magazine producer specializing in medical investigations. For one of the first times on television, he employed Hi-8 cameras for a piece on dying while incarcerated, giving the cameras to a team of former death row prisoners and asking them to document their lives in prison. In 1995 he returned to "World News Tonight" as the senior producer responsible for "American Agenda." He was named senior program producer in 1998, responsible for "The Closer Look," "Your Money," "Cutting Edge" and all series, as well as the broadcast's education, technology, medical and science coverage. Mr. Slavin's work has received numerous honors and recognition, including an Overseas Press Club Award, a Cine Award and several Emmy Awards. He was also part of the ABC News team that received a Peabody Award for its coverage of the events of September 11 and their aftermath. Mr. Slavin is a graduate of the University of Chicago. He and his wife live in New York City and have three sons.

Listen and download this podcast at:
https://www.totalpicture.com/career-podcast-interview-channels/big-picture-interviews/1131-big-picture-podcast-howard-bass-ernst-and-young-bloomberg-media-summit.html

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