Effective Employer Branding Strategies for Engaging Top Candidates

Peter Clayton interviews Yazad Dalal, Regional Vice President at TMP Worldwide

Yazad Dalal, vice president TMP WorldwideYazad Dalal

If your company is building a new career portal, you should build the mobile version first, then adopt that to a full web browser.

There's a lot more to promoting your Employer Brand and career opportunities through social media and advertising than simply starting a Twitter account, or launching a Facebook fan page. What are your objectives? What are your goals? Have you developed a strategy for using social media with measurable goals?

Yazad Dalal, our guest today in this Big Picture Channel podcast, is Regional Vice President at TMP Worldwide, based in New York City. I met with Yaz to discuss the changes in recruiting - the use of social media and ways for engaging visitors to career sites and the importance of mobile to candidate engagement.

TMP is hiring - and we discuss what Yaz looks for in a job interview and a resume.

TMP Worldwide Advertising & Communications LLC (www.tmp.com) is the world's largest independent recruitment advertising agency and the only recruitment advertising agency recognized among the top 35 digital U.S. agencies (AdAge 2009).

The Company's expertise includes everything from the development of branding strategy and media plans to the creation of an integrated advertising campaign. No matter which medium a client prefers-digital, social media or traditional media-- TMP solves complex recruiting challenges and help clients reduce costs, streamline their recruiting cycle and enhance how their potential candidates pursue opportunities-all while gaining access to the talent they need to succeed

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