October 15, 2018
   

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Leadership Interviews

Behind the Scenes - UNLEASH World Conference and Expo With CEO Marc Coleman

  

The best-produced and classiest HR tech show on the planet UNLEASH returns to Amsterdam October 23-24

Premiers on October 04 2018
Marc Coleman, Founder & CEO HR Tech World, TotalPicture interviewMarc Coleman

It's October - that means Marc Coleman must be back on TotalPicture! Marc is The Founder and CEO of UNLEASH, (formerly HR Tech World).

UNLEASH is the largest global Enterprise Network focused on the Future of Work & Technology, and for my money, the best-produced and classiest HR tech show on the planet. Since 2011, UNLEASH has been the fastest growing international HR show at the cutting edge of the debate on the Future of Work, creating a unique environment where C-suite executives and decision makers can both discuss and explore practical solutions to the challenges posed by technology. Unleash Amsterdam will be held at the RAI October 23-24.

Welcome to a special Leadership Channel Podcast on TotalPicture. I'm your host, Peter Clayton. Joining me today is UNLEASH CEO Marc Coleman.

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Jason Averbook The Ultimate Guide to a Digital Workforce Experience

  

A Compelling Guide to What's Required for the Future of HR and How Leaders Can Shape the Future of Work

Premiers on September 06 2018
Jason Averbook, Co-Founder and Chief Executive Officer,of Leapgen, TotalPicture interviewJason Averbook

Welcome to a Leadership Channel podcast on TotalPicture I'm your host Peter Clayton. I'm excited to welcome back to to the show Jason Averbook.

Jason is recognized as a top thought leader in HR, workforce and enterprise technology. (Just ask Bill Kutik). He is an author with a broad understanding of how technology can be applied to common business problems, helping organizations realize the benefits of such solutions. He is a leading analyst, thought leader and consultant in the area of human resources, the future of work, and the impact of technology on that future.

Jason is the cofounder and CEO of Leapgen a global consultancy helping organizations shape their future workplace by adopting forward-looking workforce practices and fast-innovating technologies personalized for their business. He helps organizations shape their future workplace by broadening executive mindset to rethink how to better design and deliver employee services that meet the expectations of the workforce and the needs of the business. Jason has more than 20 years of experience in the HR and technology industries and has collaborated with industry leading companies in transforming their HR organizations into strategic partners.

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How to Work With HR Tech Influencers, Analysts and Advisors Part 3

  

A Master Class from Sarah Brennan and William Tincup on Strategies, Selection, and working with PR and Advertising Agencies who specialize in HR and TA Tech.

Published on August 08 2018
sarah williamSarah Brennan | William Tincup

William: "We're trying to solve this. This is our biggest pain. 2018 Q3 Q4 Q1 to Q2 of 19. Here's what we're trying to solve for. We need to pass over to sales 10,000 MQL's a month. That's all we need to do. Now then, putting that in front of five different agencies and say, 'listen this is what we have to do. We've already signed onto this with the sales team. So our backs are against the wall we're already lit to the number.' Now what are the different ways that we can do that? And, what budget would you need in order to get us the MQL's?"

Welcome to this special Leadership Channel of TotalPicture -- the final episode of our three part series on How to Work With HR Tech Influencers, Analysts and Advisors. I'm your host Peter Clayton.

Joining me is Sarah Brennan and William Tincup with a Master Class on Strategies, Selection, and approach to working with PR and Advertising Agencies specializing in HR and TA Tech. If you've paid attention and listened to the entire series, congratulations, you've just received a $3,000 workshop for free!

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How to Work With HR Tech Influencers Part 2

  

HR Tech start-up? Would you like to know how to work with industry influencers, advisors, and VC's from 2 of the best known and respected HR Tech Influencers? Have a Listen!

Published on August 07 2018
sarah williamSarah Brennan | William Tincup

 

 

 

 

 

 

 

 

 

 

 

Welcome to Part 2 of our special series on Working with HR influencers, Analysts and Advisors.

Today, William Tincup and Sarah Brennan will tell you about street teams, how analysts bring a different perspective to the advisory role. The different kinds of Influencers. Why it's important to do readership surveys and how to use them. What are the most effective social media platforms? What industry conferences do I need to attend? How do you form and advisory group?

"One of the things that you can do and I think is highly underutilized is that you can't be at every show. There are Bloggers, writers, practitioners, influencers, that are at a lot of these shows. And it's not unusual to reach out to some of these people that are at them. A lot of the shows publish their blogs squad or whatever that is for the particular show ahead of time, to reach out and say hey you know we know you're going to be there we'll cover your flight down or you know the equivalent amount of money or hotel room -- whatever that is if you'd be willing to write a wrap-up post. What did you learn? Tell us about the event that we could share out. Maybe send a few tweets out, or have your team retweet the content that's going on at some of these shows using the hashtag. So that hashtag and your brand are still affiliated even if you're not there. You go to a show like SHRM you would never see every single vendor in that expo hall. Even at some of the larger tech conferences you don't have time to see every single vendor. And so as people are looking through those feeds, they don't even know you're not there. Because you're still sharing and you're participating in a conversation. You don't have to ignore it just because you're not there." Sarah Brennan

Sarah Brennan and William Tincup Lead a Roundtable at the HR Tech Summit in Toronto Organized by Brad Sutton, Global Alliances Leader GSV AcceleraTE.

In Part One of our special series on Working with HR Tech Influencers, Analysts, and Advisors, Brad had this to say:

"Working with entrepreneurs and CEOs and heads of marketing. I realize that not everybody really understands how to create awareness in the in the space and having sold to the HR buyer before in the past, I knew there was a certain amount of credibility you need to have coming in the door of course and that's obviously who you work with and what have you done for them? But then also there is that element of having a name that's recognizable right? I think the worst thing that can happen is you're sitting in front of a buyer and you're amongst a pool of competitors and no one's heard of you before." Brad Sutton.

 

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How to Work With HR Tech Influencers, Analysts and Advisors Part 1 Featuring Brad Sutton, GSV

  

Brad Sutton, Global Alliances Leader with GSV+ASU Summit at GSV AcceleraTE Organized a Roundtable Featuring Sarah Brennan and William Tincup. And Yes, it was Dynamite.

Published on August 04 2018
brad sutton282x337Brad Sutton

"Working with entrepreneurs and CEOs and heads of marketing. I realize that not everybody really understands how to create awareness in the in the space and having sold to the HR buyer in the past, I knew there was a certain amount of credibility you need to have coming in the door. Of course, that's obviously who you work with and what have you done for them. But then also there is that element of having a name that's recognizable right"

  • "I think the worst thing that can happen, if you're sitting in front of a buyer and you're amongst a pool of competitors - and no one's heard of you before. "

"Right or wrong, that has, I think, a lot of weight when it comes to to HR and HR buyers because you know this is - I shouldn't say community of totally risk adverse, there are people who are challenging the norm out there - but they know this is a risk averse community and making the wrong choice can can really damage your career." Brad Sutton

Welcome to a Leadership Channel Podcast on TotalPicture, I'm your host Peter Clayton. Have you ever been in a situation where you've said to yourself, 'Wow, why didn't I think of that?' I have. Many times.

I'll give you two examples: About 10 years ago Chris Russell called me and with a great idea called JobsinPods, "the only podcast where real employers talk about their jobs and how to get them." Several years ago I bought JobsinPods from Chris, a serial entrepreneur with a new idea every day. Currently the 'Mad Scientist of Online Recruiting' is Managing Director of RecTech Media, and a Recruitment Marketing and Employer Branding Consultant.

Here's the second example: At the recent HR Tech Summit in Toronto, I had a meeting in the  Collaboration Zone with Brad Sutton, (the Collaboration Zone was organized and produced by my buddies Ward Christman and Larry Cummings, co-hosts of the HR Tech Collaboration News Podcast here on TotalPicture). Brad is Global Alliances Leader with GSV+ASU Summit at GSV AcceleraTE. At the conclusion of our meeting, Sarah Brennan @ImSoSarah and William Tincup @williamtincup joined us, followed by a group of founders and executives representing start-ups attending the event. As soon as everyone were seated, Brad welcomed the group to a round-table discussion on how to work with influencers and advisors. I literally fell into one of the most dynamic, interesting, and informative conversations I've ever had at a conference.

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More Leadership Interviews Articles & Podcasts

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