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Prevailing in the Recession

Podcast with trends-in-business thinker, writer, and speaker, Geoff Colvin

Geoff Colvin Geoff Colvin

The Upside of the Downturn: Ten Management Strategies to Prevail in the Recession and Thrive in the Aftermath

Welcome to a Leadership Channel podcast on TotalPicture Radio from the Human Capital Institute Summit in Tucson, Arizona. Joining us is Geoff Colvin, Senior Editor at Large, FORTUNE. Geoff is a leading thinker, writer, broadcaster, and speaker on today's most significant trends in business.

The most important fact for businesspeople in this recession is that it's the greatest opportunity they've seen in years. Tough times are when the competitive order changes most dramatically – so companies that seize this moment have a chance to improve their competitive position for years to come. In this talk and in his insightful new book, The Upside of the Downturn, Geoff Colvin draws on his years of experience and unique access to explain how the best companies and leaders are finding the upside in today's environment. Because he's constantly talking with the most successful people in business, he has an insider's view of what they're doing and what works.

Quoting from Christine Abbatiello's blog post from the Summit, "Colvin discusses some strategies for change. First, the best business leaders confront reality and are able to change their business plans according to what is happening in the world. That is, they are able to realize that even the best ideas may not work in every business and economic enviornment. Getting rid of pre-conceived notions is critical."

"Second, this is a great economic enviornment to evaluate and upgrade your people. You can clearly see who are A, B and C players. (or, as Warren Buffet says, you can't see who's swimming naked until the tide goes out!) So what do employees today want and how can you use this to engage and upgrade them? People want to trust an organization, they want opportunities for development, and they want a sense of purpose."

"Colvin next says that this is a great time for leaders to build themselves personally. All of us are pushed in this economy to do more than we ever believed we could. We can all learn to be decisive in tumultuous times, and come together fearlessly behind these decisions."

Colvin sets an optimistic tone, showing that how you manage today can create advantages that grow more powerful with time. In today's challenging business environment, everyone needs insight, understanding, specific advice - and a reminder that opportunity is everywhere. That's what Colvin delivers.

As a longtime editor and columnist for Fortune Magazine, he has become one of America's sharpest and most respected commentators on leadership and management, globalization, shareholder value creation, the environmental imperative, and related issues.

Geoff is heard daily across America on the CBS Radio Network, where he reaches 7 million listeners a week and has made more than 10,000 broadcasts. As anchor of Wall Street Week with Fortune on PBS for three years, he spoke each week to the largest audience reached by any business television program in America.

Geoff is an honors graduate of Harvard with a degree in economics, and he holds an MBA from New York University's Stern School of Business.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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