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The Next Great Reset

Podcast with Richard Florida, best-selling author and Professor of Business and Creativity

Richard Florida Richard Florida

Richard Florida The Great Reset Podcast How New Ways of Living and Working Drive Post Crash Prosperity

Welcome to a Leadership Channel Podcast on TotalPicture Radio with Peter Clayton reporting. Richard Florida is author of the international best-seller The Rise of the Creative Class and Who's Your City? His new book, The Great Reset, explains how new ways of living and working will drive post-crash prosperity.

Richard is Director of the Martin Prosperity Institute and Professor of Business and Creativity at the Rotman School of Management, University of Toronto. Florida's ideas on the "creative class," commercial innovation, and regional development have been featured in major ad campaigns from BMW and Apple, and are being used globally to change the way regions and nations do business and transform their economies. I first met Richard at the HCI Summit in Chicago several years ago, where he was a keynote speaker.

In The Great Reset, Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets." He distills the deep forces that have altered physical and social landscapes and eventually reshaped economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and transform virtually every aspect of our lives—from how and where we live, to how we work, to how we invest in individuals and infrastructure, to how we shape our cities and regions. Florida shows how these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us.

Among these forces will be

New patterns of consumption, and new attitudes toward ownership that are less centered on houses and cars.

The transformation of millions of service jobs into middle class careers that engage workers as a source of innovation.

New forms of infrastructure that speed the movement of people, goods, and ideas.

A radically altered and much denser economic landscape organized around.

"Megaregions" that will drive the development of new industries, new jobs, and a whole new way of life.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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