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Podcast with Rypple co-founder, David Priemer

David Priemer, VP Sales, RyppleDavid Priemer

Feedback In the Era of the Always On Culture and Social Networks, And How This Is Transforming Engagement, Performance, and Employee Satisfaction.


Welcome to a Leadership Channel Podcast on TotalPicture Radio, with Charee Klimek and Peter Clayton reporting. A scientist turned serial tech entrepreneur, David Priemer is the VP of Sales and one co-founders of Rypple; an online service that uses principles of social media to help organizations promote a culture of ongoing feedback, coaching, and recognition.

Previously David served as the Director of Solutions Consulting at Workbrain and as a Sales and Services Director at Varicent Software. David holds a B.Sc. in Chemistry and Atmospheric Science from York University and a Master's degree in Chemical Engineering from the University of Toronto.

Questions Peter and Charee ask David Priemer in this Podcast:

Let’s talk about feedback. We all crave it. In fact, we’re fundamentally dependent on it for personal and professional growth – and the net generation is demanding it.

Anyone listening right now would have a hard time arguing against feedback as a powerful tool for employee performance; especially when it’s delivered sincerely, it’s constructive and tied to goals and behaviors.

So…why is it still so hard? (for people to give and receive feedback) And how does Rypple step in to help with all of this?

When Rypple first launched in beta, in 2009, it was a very simple web-based feedback solution. I remember your presentation at the 2009 HR Tech conference very well – it was incredibly exciting!

What impressed me the most was how you took something so complex (and dreaded by all) and broke it down in a twitter-like fashion so that users had the ability to give and receive feedback instantly.

Fast forward to today, Rypple is even more helpful and more fun to use with social goal setting and recognition!

What makes the peer-to-peer attention you’ve embedded into Rypple, so powerful in the workplace?

We’ve got some major demographic hurdles in the workplace. Boomers are beginning to retire in steadier numbers and the inevitable day that Gen X and Gen Y outnumbered them has come. Boomers are officially the minority at 49%. Do you imagine these generations revolutionizing the annual review and dare I say, getting it right this time?

We’re finally starting to see the ‘old school’, industrial revolution mindset shifting in so many ways. CEO’s are trying to figure out how to make their businesses flatter, more networked and agile to change.

How do you see Rypple impacting the future of work?

Culture is a big differentiator for any business. Yet it’s still an enigma to many leaders. When it comes to driving change, it’s easy for us to say it can make or break any strategy.

In December, Daniel Debow, your co-CEO, told a story on the Rypple blog about a sales appointment with a large telecom that was “initially very excited” about the software but just couldn’t be persuaded that the right software can change culture.

He talked about how he felt “she’d been burned by other vendors who promised the moon and delivered a lump of Swiss cheese.” and “lives in a world where all enterprise software, including HR, is data entry” … and that’s the “kind of thinking shapes the behavior of everyone in the company and their expectations of what business software does.”

In typical Rypple fashion, that experience was transformed into an incredibly valuable customer feedback session. And in hindsight, a brilliant rebuttal was formed:

i.e., “Do you think Facebook changed our culture?”

“Do you think the collapse in the newspaper industry is a change in our culture?”

“Do you think the massive changes in the music industry have changed our culture?”

Good software takes the things that people already do and makes it much more efficient.

Talk to us about what you and the Rypple sales organization learned from this.

Good software changes culture but it takes a strong culture to believe they can succeed at this! What is it about the Rypple work culture (your values, beliefs and behaviors) that keeps you innovating and adapting to change?

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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