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The Most Influential Leaders

Podcast with "Top 25 Online Influencers in Leadership" author, John Sumser

John Sumser John Sumser

"The voices that are getting heard are the voices that rise to the top of the search engines." John Sumser

Here's a wakeup call for Patrick Lencioni, Marshall Goldsmith, David Rock, John Maxwell, Daniel Goleman, Geoff Colvin, Zig Zigler, Jim Carroll, Havey Mackay, Tony Robbins, Jack Welch... you didn't make it.

Welcome to a Leadership Channel Podcast of TotalPicture Radio with Peter Clayton reporting. Back to speak with us today is friend of the show and the Mover & Shaker at HRExaminer, John Sumser. The fourth in the series of Top 25 Influencers was just released -- Namely the Top 25 Online Influencers in Leadership. Prior lists covered the Top 25 Online influencers in HR in general, Recruiting and Talent Management. HRExaminer used Traackr to discover which people are the most influential on the subject of leadership.

Dr. Todd Dewett, a professor at Wright State University agreed to partner with with Mr. Sumser on this project. Dr. Dewett specializes in leadership and organizational effectiveness. HRExaminer asked him to help tailor the algorithm they used to crawl the web to figure out who matters on the topic of leadership.

Questions Peter Clayton asked John Sumser:

  • As I mentioned in the open, this is the 4th "Online Influencers" you developed. Why did you choose leadership?
  • As with you past Top 25 lists, you partnered with Traackr to build your list. Can you explain the process?
  • How do you go about determining which keywords to include in the Traackr search?
  • How did you define "leadership" for this study?
  • Okay, in mining this data you look at the three "R's": Reach: Resonance and
  • Relevance can you explain what these mean and how the metrics are weighted?
  • Dr. Todd Dewett, a professor at Wright State University agreed to partner with you on this project -- what did he bring to your team?
  • A couple of interesting data points: 100% of the influencers on this list maintain a blog, and have a Twitter account is that correct?
  • How about Linkedin, Facebook, YouTube and other social networking sites?
  • A lot of people you'd expect to find on this list are not here: I'll throw out a few names: Patrick Lencioni, Marshall Goldsmith, David Rock, John Maxwell, Daniel Goleman -- these are all well known, best-selling authors, keynote speaker. Why didn't they make your list?
  • I think the best known person on your list came in at #3 - Tom Peters.
  • Who are some of the other of your top 25 you'd like to mention?
  • What would you recommend to those trying to build a leadership brand and credentials?
  • What's next?
  • Who sponsored the study?

Keywords HRExaminer used to generate the "Top 25 Online Influencers in Leadership" list

“leadership development”,”employee engagement”,motivating employees,”leadership style”,”employee development”,”high performance teams”,servant leader,measuring leadership,”talent management”,”leadership consultant”,”leadership guru”,”management guru”,leadership integrity,leadership trust,leadership strengths,leadership authenticity,”motivational speaker”,”leadership speaker”,”leadership coaching”,”executive coaching”,”leadership communication”,”management style”,”management training”,”personal branding” leader,”executive leadership”

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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