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Sheena Iyengar, Choice is the Gift of Life

Sheena Iyengar, from the NeuroLeadership Summit: "The Art of Choosing"

Sheena IyengarSheena Iyengar

Is there such a thing as too much choice?

Welcome to a special Leadership Channel Podcast on TotalPicture Radio, with Peter Clayton reporting from the NeuroLeadership Summit in Boston, MA. Since 1998, Sheena Iyengar has taught courses at Columbia Business School to MBAs, Executive MBAs, and Executives, including at the World Economics Forum in Geneva, Switzerland. Her courses have included ''Thinking Globally,'' ''Leadership Development,'' ''Entrepreneurial Creativity,'' and an ''Advanced Doctorate Organizational Behavior Seminar.'' In 2005, Sheena's course on Leadership earned her an Innovation in the Teaching Curriculum award from Columbia Business School.

Throughout her career, Sheena's work has received much recognition. In 2002, she was the recipient of the Presidential Early Career Award for Social Scientists. Her work has also been published in premiere academic journals across such disciplines as economics, psychology, management, and marketing, and it is regularly cited in top news outlets such as The New York Times, the Wall Street Journal, and on National Public Radio. Sheena gave the evening keynote address here at the NeuroLeadership Summit.

Considered one of the world's experts on choice, Sheena has written her own book, The Art of Choosing, which released on March 1, 2010. In the book, she explores questions such as why choice is powerful, and where its power comes from; the ways in which people make choices; the relationship between how we choose and who we are; why we are so often disappointed by our choices; how much control we really have over our everyday choices; how we choose when our options are practically unlimited; and whether we should ever let others choose for us, and if so, whom and why.  

sheena iyengar neuroleadership summitSheena Iyengar at the NeuroLeadership Summit in Boston, MA
Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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