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Victory Through Organization: Dave Ulrich

Why the War for Talent is Failing Your Company and What You Can Do About It

Dave Urlich Victory Through Organization TotalPicture interviewDave Ulrich

"Talent is not enough. HR professionals need to establish organizations that leverage individual talent through collective actions. The whole organization should be greater than the separate parts. United states are stronger than individual states. Teams outperform individuals. Individuals are champions, but teams win championships." Dave Ulrich

Welcome to a Leadership Channel podcast on TotalPicture with your host, Peter Clayton. Joining us is the #1 WSJ bestselling author Dave Ulrich. His new book, Victory Through Organization offers HR professionals a new approach to the the corporate "war for talent."

This is a game-changing book, supported by a massive amount of research. As companies grow increasingly and aggressively competitive in hiring and nurturing individual employees, Victory Through Organization offers a refreshing, revolutionary alternative. By creating dynamic systems that leverage talent throughout the organization, Ulrich believes TA leadership can create a unified whole that is greater than the sum of its parts. In the long run, that will give your company a competitive edge.

Based on the research findings of the latest round of Ulrich's legendary HR Competency Survey, this groundbreaking book is sure to spark debate, shatter myths, and inspire real change throughout the HR community. Filled with fact-based insights and field-tested strategies, it proves that your organization's success lies, not in the talent you have, but what you do with the talent once you have it. This book shows you how to build capabilities, strengthen systems, and empower human capital-for longer lasting success.

Talking Points:

Let's start with the title: What do you mean by Victory through Organization?

As you write, much of HR (and of course recruiting) has been focused on recruiting top talent - but, you say, "talent is not enough." Can you expand on this?

So let's back up a little bit. A tremendous amount of research has gone into the writing of Victory through Organization. (Something like 30,000 survey respondents from 1,400 companies). Give us an overview of your research and how it was conducted.

I'd like you to describe the STEPED framework and why it's relevant to HR

So now let's move to VUCA - Volatility, Uncertainty, Complexity, and Ambiguity (which define the pace of change.

In your research you examined 123 specific items that define what HR professionals should be, know, or do. You research identified 9 domains into three general categories - then 3 of these competencies were identified as core drivers - and I'd like you to spend some time discussing each of these, starting with

Credible Activist (how to get invited to the table) Strategic Positioner and finally, Paradox Navigator

Let's take a look at one of your questions: Specifically, what competencies do HR professionals require to drive business results?

So Dave, I'm going to borrow from one of your chapter call-outs: "How Should we Think About Talent in the Context of Organization?

In your research, what did you identify as important HR roles that are not done well by many organizations? In other words, what are some opportunities HR practitioners should focus on?

The definition of what a job is - is changing. At the recent ERE Recruiting Conference I interviewed Kevin Blair, a Global Recruiting Leader at Cisco. At one point, Cisco had over 20,000 job titles for 74,000 employees - they're creating a talent ecosystem allowing employees to move across different groups -- this is an approach I think you're going to see more of.

I'd like to get your thoughts on something many companies are getting rid of: the annual performance review.

L&D seems to be getting updated as well.

Back to Paradox Navigator for a minute. Obviously, a challenge exists between how things have always been done vs how things need to change. Can HR lead that charge?

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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