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How to Work With HR Tech Influencers, Analysts and Advisors Part 1 Featuring Brad Sutton, GSV

Brad Sutton, Global Alliances Leader with GSV+ASU Summit at GSV AcceleraTE Organized a Roundtable Featuring Sarah Brennan and William Tincup. And Yes, it was Dynamite.

brad sutton282x337Brad Sutton

"Working with entrepreneurs and CEOs and heads of marketing. I realize that not everybody really understands how to create awareness in the in the space and having sold to the HR buyer in the past, I knew there was a certain amount of credibility you need to have coming in the door. Of course, that's obviously who you work with and what have you done for them. But then also there is that element of having a name that's recognizable right"

  • "I think the worst thing that can happen, if you're sitting in front of a buyer and you're amongst a pool of competitors - and no one's heard of you before. "

"Right or wrong, that has, I think, a lot of weight when it comes to to HR and HR buyers because you know this is - I shouldn't say community of totally risk adverse, there are people who are challenging the norm out there - but they know this is a risk averse community and making the wrong choice can can really damage your career." Brad Sutton

Welcome to a Leadership Channel Podcast on TotalPicture, I'm your host Peter Clayton. Have you ever been in a situation where you've said to yourself, 'Wow, why didn't I think of that?' I have. Many times.

I'll give you two examples: About 10 years ago Chris Russell called me and with a great idea called JobsinPods, "the only podcast where real employers talk about their jobs and how to get them." Several years ago I bought JobsinPods from Chris, a serial entrepreneur with a new idea every day. Currently the 'Mad Scientist of Online Recruiting' is Managing Director of RecTech Media, and a Recruitment Marketing and Employer Branding Consultant.

Here's the second example: At the recent HR Tech Summit in Toronto, I had a meeting in the  Collaboration Zone with Brad Sutton, (the Collaboration Zone was organized and produced by my buddies Ward Christman and Larry Cummings, co-hosts of the HR Tech Collaboration News Podcast here on TotalPicture). Brad is Global Alliances Leader with GSV+ASU Summit at GSV AcceleraTE. At the conclusion of our meeting, Sarah Brennan @ImSoSarah and William Tincup @williamtincup joined us, followed by a group of founders and executives representing start-ups attending the event. As soon as everyone were seated, Brad welcomed the group to a round-table discussion on how to work with influencers and advisors. I literally fell into one of the most dynamic, interesting, and informative conversations I've ever had at a conference.

Why didn't I think of hosting a collaboration zone meetup on how to work with influencers? Oh well, at least I recorded this podcast series to share with all of you! And there will be a Collaboration Zone at the Vegas Collaboration Zone in Las Vegas next month, and TATech's Deal Center at the TAtech Fall Congress & World Job Board Forum in New Orleans. Stay tuned!

In Part One of our special series on Working with HR Tech Influencers, Analysts, and Advisors, Brad shares his perspective on HR Tech start-ups emphasizing the importance of connecting with analysts and influencers like Sarah and William, who will be featured in part 2 of this series next Tuesday.


Brad Sutton is Global Alliances Leader with ASU+GSV Summit at GSV AcceleraTE / GSV Summit, LLC

Brad has been working within the Human Capital Management / Talent Management space for most of his career. Consulting with employers on processes such as talent acquisition, onboarding, employee engagement, training, employee development, internal mobility, succession planning, and off boarding with the focus on demonstrating ROI.

VENTURE CAPITAL TO TRANSFORM EDUCATION AND TALENT ("Work") - GSV partners with and invests in entrepreneurs whose technology companies are driving an outsized return on education and talent ("ROE") and transforming the learning and employment sector. We believe these innovators and their innovations can collectively achieve the audacious goal of giving all people equal access to the future. To that end, GSV has partnered with ASU to create the ASU+GSV Summit to bring together business leaders, entrepreneurs, policymakers, educators and philanthropists; all of whom share a passion to create partnerships and explore solutions that will shape the Future of Talent @ Work.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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