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The Creative Class

Podcast with author and prize-winning economist, Dr. Richard Florida

Dr. Richard Florida Richard Florida

Market value in the knowledge economy is driven by creative energy in the workforce. In his groundbreaking 2002 bestseller The Rise of the Creative Class, prize-winning economist Dr. Richard Florida profiled the characteristics of creative knowledge workers, and introduced strategies for attracting and leading them successfully. With The Flight of the Creative Class, Florida addresses global competition and what countries and corporations must do to thrive in the knowledge economy. Called a "national cultural guru," by the Boston Globe, Florida has become a leader in the international debate about the causes and consequences of economic growth, as well as an important thought leader for organizations worldwide. Join us for a fascinating and thought-provoking presentation.

About Richard Florida

Richard Florida, one of the world's leading social theorists and public intellectuals, believes that human creativity is the engine of economic growth. Every human being is creative, Florida argues, and for first time in human history, our economic growth depends on the further development of a wide spectrum of human capabilities.

Florida, author of the bestselling The Rise of the Creative Class, was named one of the Best and Brightest of 2005 by Esquire magazine. The book received the Washington Monthly Political Book Award and was named a leading breakthrough idea by the Harvard Business Review.

His latest book, The Flight of the Creative Class, pegs the global competition for talent as the defining economic issue of the modern world economy - and the corresponding need to build more inclusive creative societies, which tap and reward the creativity of all, as the biggest challenge presented by this economy.

Florida is the Hirst Professor of Public Policy at George Mason University, a senior scientist with the Gallup Organization, and a Senior Fellow with the Brookings Institution. He has taught regional economic development at Carnegie Mellon University, and has been a visiting professor at MIT and Harvard University's Kennedy School of Government.

Dr. Florida is an adjunct scholar with the American Enterprise Institute in Washington, D.C. and has been a visiting professor at MIT and Harvard University's John F. Kennedy School of Government. He is widely regarded as one of the most influential academics on the shift to the new, knowledge economy and has spearheaded national debates on industrial competitiveness, high-technology industries, and the globalization of industry. His latest book is Industrializing Knowledge: University-Industry Linkages in the Japan and the United States edited with Lewis Branscomb and Fumio Kodama, published in October 1999 by MIT Press.

Dr. Florida has published more than 75 articles and five books, including Beyond Mass Production published by Oxford University Press and The Breakthrough Illusion published by Basic Books. He is currently working on the globalization of industry, the role of talent and amenities in the knowledge economy, and the ways that cities and regions can become "hot spots" of the new economy. Florida's work is frequently highlighted in major national publications such as The New York Times, The Wall Street Journal and U.S. News and World Report. He also has been a featured commentator in PBS documentaries about the U.S. economy, global competitiveness and the future of jobs. He has served as an advisor to the White House Office of Science and Technology Policy, the U.S. Department of Commerce, the U.S. Congress, state and local governments, the Canadian government, the European Union, the Japanese government, and multinational corporations. While working with the Council of Great Lakes Governors, Florida helped design the successful economic development and environmental strategy for that region, and has been a chief architect of the economic renewal of greater Pittsburgh.

Dr. Florida heads his own consulting firm which focuses on regional strategy, economic development, environmental issues, and organizational transformation. He is member of the Board of Directors of Team Pennsylvania and of Pennsylvania's 21st Century Environmental Commission. Dr. Richard Florida earned his Bachelor's degree from Rutgers College, and did advanced graduate work at MIT before receiving his Ph.D. from Columbia University's Graduate School of Arts and Sciences in 1986.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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