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Savvy Leadership

Podcast with author and media trends expert, David Henderson

David Henderson David Henderson

"Twitter is one of the most important interactive tools an executive can use" - David Henderson

Welcome to a Leadership Channel podcast on Total Picture Radio with Peter Clayton reporting. Joining us from Washington DC is David Henderson a veteran communications strategist, author, Emmy Award-winning former CBS Network News correspondent, and adjunct professor. David lectures and leads workshops globally on effective communications through mainstream -- and Web 2.0 media. David's new book - The Media Savvy Leader - Visibility, Influence and Results in a Competitive World.

The Media Savvy Leader reveals how to shape information, deliver clear messages and enhance trusted recognition and reputation in the changing media landscape, and the online digital revolution.

Talking Points:

Who did you write your book for?

Your book starts out with the value of an Influential voice - and the following statistic: 82% of shareholder value is intangible. All you have to do is look at the stock market today...

You mention the usual suspects - Steve Jobs, Bill Gates -- why do so few leaders have this ability?

Let's talk about PR - you used to work for one of the largest PR agencies... Corporate PR departments drive me nuts

If you're trying to build a personal brand, promote a book...

I want to talk about executive who blog...

A lot of social media types like to foist the PR is Dead mantra - what's your response

So let's move from print to broadcast - that's not a pretty picture.

Back to the beginning of this interview - perception is the highest form of reality.

We set this interview up on Twitter. it's become my IM and my version of AP - it's how I stay connected with people I'm interested in.

David's Top Five

  1. Develop personal and trusted media contacts
  2. Communicate through captivating storytelling and memorable messages
  3. Become the credible voice and face of the organization
  4. Learn new trends in media, especially online
  5. Get involved in conversations with customers and stakeholders

David Henderson Biography

David is a veteran communications strategist, author, Emmy Award winning former CBS Network News correspondent, and adjunct professor. Based in Washington, D.C., he lectures and leads workshops globally on effective communications through the mainstream and Web 2.0 media.

David is a recognized authority on media trends and today's dynamic convergence of mainstream media with New Media and the digital revolution driven by Web 2.0. He advises companies and organizations on digital online strategies and methods for achieving greater impact through comprehensive strategic communications plans. He has managed strategic and media initiatives around the world, has established a vast network of collaborative resources in public relations and the media and is experienced at effective communications in brand development and in support of litigation and crisis management.

David's new book - The Media Savvy Leader - is scheduled for release in January 2009, published by Robert D. Reed Publishers. The Media Savvy Leader profiles some of today's most recognized executives who know the competitive importance of personally taking change of communicating the vision, brand, and reputation of their organizations … and their own value, as leaders.

David's areas of expertise include

Strategic communications: The intelligent use of the most effective public relations methods with today's communications styles of mainstream media and New Media to achieve meaningful results;

Strategic media relations: Global media expertise in support of reputation and brand development, outreach to online New Media and bloggers, crisis management and litigation

Digital strategies and online advocacy: Using the latest dynamic tools for effective contemporary public relations, including blogs and interactive online content/information management platforms and RSS to impact change and favorable outcomes;

Competitive positioning: Strategic communications planning and methods to create winning differentiation.

As senior vice president at Edelman Worldwide, David led the corporate brand and reputation management group and advised major clients including CSX Transportation, BF Goodrich and Bombardier. In his role as vice president of global marketing and communications at Gulfstream Aerospace, he favorably positioned the company's brand image for a successful IPO and helped enhance sales of Gulfstream business aircraft.

An active blogger since 2003 and online publisher since 1999, David is co-founder and publisher of BoomerCafé™ - the Internet's oldest and most popular online creative writing project for baby boomers with active lifestyles.

He regularly lectures at communications and media relations workshops in the U.S. and Europe and is an adjunct professor at the University of Virginia. David is a native of the Washington, D.C., area.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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