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Donato's Elevator Pitch

Podcast with Donato Diorio, Profiler X software architect and Internet research pioneer

Donato Diorio founder and CEO broadlook technologies Donato Diorio

Resume SEO: According to Donato Diorio, founder and CEO of Broadlook Technologies, you cannot describe, on your resume, what you do in terms of the "one" of you. Donato is a pioneer in the field of internet research.

Welcome to an Inside Recruiting edition of Total Picture Radio with Peter Clayton reporting. I had the opportunity to meet Donato Diorio, the founder and CEO of Broadlook Technologies at ERE Expo, and have held the interview we recorded at ERE until the release of ProfilerX, which was featured at Kennedy Information's Recruiting Conference last week in Las Vegas.

However, our interview covers far more than ProfilerX, including Donato's blog post titled "The Art of the Elevator Pitch"

Broadlook, a leader in lead generation and Internet research automation for sales, marketing and recruiting, launched Profiler X this month. An evolution in Sales and Marketing Intelligence, Profiler X brings together the best real-time Internet information and combines it with Hoover's insight and analysis on the companies, industries and businesspeople that drive the economy, and popular social networking sites to deliver the most comprehensive real-time view of company and contact information available.

Here is an excerpt from a Broadlook press release from May 7, "Profiler X sets a new standard in sales and marketing research and due diligence," said Donato Diorio, CEO of Broadlook Technologies. "Teaming with Hoover's adds another dimension to Profiler's business information resources. The release of Profiler X provides Broadlook customers with access to Hoover's comprehensive information, which is widely regarded as the gold standard in the industry."

ProfilerX: Comprehensive Lead, Contact and Company Research In the last 6 years, Broadlook Profiler has become the standard for obtaining contacts and company intelligence from dynamic Internet sources. Profiler virtually eliminated the time involved in conducting Internet-based lead generation research, transforming the effectiveness of sales, marketing and business development initiatives. Instead of the time consuming process of manually clicking through page after page of company websites to find key contact details, top professionals use Profiler to target a company's URL, with a one click "Profile Company." The result; names, titles, email addresses, phone numbers, bios, media mentions and more.


Donato Diorio is a pioneer in the field of Internet research. As software architect and the owner of a top billing placement firm, Donato envisioned applications that could automate many of the most time-consuming research functions performed by his recruiters. With the assistance of a team of developers, Donato created a series of innovative tools that immediately impacted revenue for his firm.

It didn't take long to realize the potential of these applications beyond the scope of internal use, and in 2001, Broadlook Technologies was born. Today, Broadlook serves 1000's of clients worldwide including Fortune 100 companies; with applications to aid in staffing, sales, and overall business intelligence initiatives.

Donato's in depth knowledge and charismatic personality, combined with his high level of enthusiasm, make him a highly sought-after speaker, thought leader, and educator on best practices in sales and recruitment. Focusing on managing technology and human interaction, Donato's presentations have been well received by numerous organizations worldwide. In 2008, Donato was awarded the Recruiting Technology Blog of the year for his blog: He is the author of the 7 Laws of Internet Research, a contributing author in the upcoming Guerrilla Marketing for Job Hunters 2.0 and enjoys presenting on numerous subjects such a The Art of the Elevator Pitch, Get a YES on the First Call and The Sales Force of the Future. As a futurist, avid reader and a vocal advocate for developing alternative energy, Donato believes that technology, done right, can solve the problems that face businesses and the world.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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