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Tides of Change, part two

Podcast with writer, speaker and strategy consultant, Dr. Graeme Codrington

Dr. Graeme Codrington, TomorrowToday Dr. Graeme Codrington

"This recession has been more than just an economic downturn. Almost every institution you can think of is going through some kind of structural change at the moment. Change that is going to change some of the basic rules for success in each industry... We're not going to go back to normal after the recession is over."

Welcome to part two of our special Leadership Channel Podcast on TotalPicture Radio featuring Dr. Graeme Codrington, one of the founding partners of TomorrowToday, based in London, England. This is Peter Clayton Reporting. Our guest is the author of the article, titled "After Shock: the five trends disrupting business in the next 5 years." and an expert on "seeing the world through other peoples' eyes". As a recognized international expert on generations and the future of work, Graeme has ten years of experience in demonstrating how you can connect better with your staff and customers. He has worked with diverse companies around the world, lectured at four top universities, including the London Business School and has a doctorate in business administration.

He is also an entrepreneur, having successfully been involved in building an IT start-up and selling it before the crash, and now is one of the founding partners of a global consulting firm, TomorrowToday.

Questions for Dr. Graeme Codrington

  • The second key driver you highlight is institutional change. What do you mean?
  • (I mentioned to someone that Linkedin Questions provided a platform for a free focus group - which brought up a discussion Chris Anderson's book Free).
  • One industry you focus on is banking – "both retail and investment – is also a great example of an industry that is about to experience massive regulatory change."
  • The third of the five TIDES of change is demographics - specifically the aging population. Is this a global phenomenon?
  • The 4th wave on your list is Environment and Sustainability. The UN sponsored conference on climate change in Copenhagen is wrapping up as we're recording this, and it has about as much consensus as the health care bill does here in the states.
  • You touch on the fact that the gen y population wants to work for ethical corporations.
  • The final TIDES of change is shifting social values. How so?
  • What practical steps can we take to not just respond to these changes, but embrace and benefit from them?


Dr Graeme Codrington is an expert on the new world of work and multigenerational workplaces. As a writer, speaker and strategy consultant, he has helped thousands of leaders improve their organizations by understanding the new world of work and effectively influencing their key staff and customers. His unique style blends cutting-edge research, thought leading insights with humour and multimedia-driven presentations and workshops.

Speaking internationally to over 100,000 people every year, he has shared the platform with the likes of Edward de Bono, Jonas Ridderstrale, Sir Ken Robinson and Neil Armstrong, and was recently voted "Speaker of the Year" by the Academy for Chief Executives. His client list includes some of the world's top companies, and CEOs invite him back time after time to share his latest insights. Graeme is a visiting professor at four top business schools, including the London Business School. He has a Doctorate in Business Administration and three best-selling books published by Penguin. Graeme is the co-founder of TomorrowToday, a global consulting firm with a successful track record of helping companies connect with their most valuable customers and talented staff, in a manner that drives down costs and increases sales.

Graeme's breadth of knowledge and expertise makes him highly relevant in today's rapidly evolving business world. He has formal qualifications in business administration, accounting, theology and sociology, and a wide range of business experience, from articles at KPMG to an IT startup, and professional musician to strategy consultant. His experience and depth of knowledge combine together with his conversational and humorous presentation style. He ensures that participants from all levels of the organisation leave his sessions inspired and equipped to immediately apply what they have learnt for lasting impact in their companies.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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