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Using Social Networks

Podcast with David Meerman Scott, author of "The New Rules of Marketing and PR"

 
David Meerman Scott David Meerman Scott

"Companies That Have a Policy of Blocking Facebook at Work Are Saying "I Don't Trust You"

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your career and business. With tools like Facebook, YouTube, Twitter, and Linkedin, you can speak directly to recruiters, customers and comanies, establishing a personal link with the people who can help accelerate your career objectives.

Dear corporate America. Do you have a policy against your employees using the telephone to conduct business transactions? Do You know that the DOD (Yes, the Department of Defense) has a social media policy? Welcome to a Success Strategies Channel Podcast on TotalPicture Radio, this is Peter Clayton reporting. David Meerman Scott is a marketing strategist, and the author of numerous books on marketing. Based in Boston, he is a speaker at conferences and corporate events and runs seminars about marketing around the world. His latest book is the 2nd edition of the best selling: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly.

David Meerman Scott and Peter Clayton discuss his completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly.

David Meerman Scott is a marketing strategist, and the author of numerous books on marketing. Based in Boston, he is a speaker at conferences and corporate events and runs seminars about marketing around the world.

David Meerman Scott: Top Seven Ways to Get the Most Out of Social Networking Sites

1. Target a specific audience. Create a page that reaches an audience that is important to your organization. It is usually better to reach a small niche market than try to go large.

2. Be a thought leader. Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or at solving a buyer's problems than to blather on about your product.

3. Create lots of links. Link to your own sites and blog, and those of others in your industry and network. Everybody loves links—it makes the Web what it is. You should certainly link to your own stuff from a social networking site (like your blog), but also link to other people's sites and content in your own market.

4. Encourage people to contact you. Make it easy for people to reach you online, and be sure to follow up personally on your fan mail.

5. Participate. Create groups and participate in online discussions. Become an online leader and organizer.

6. Make it easy to find you. Tag your page and add your page into the subject directories. Encourage others to bookmark your page with del.icio.us and DIGG.

7. Experiment. These sites are great because you can try new things. If it isn't working, tweak it. Or abandon the effort and try something new. There is no such thing as an expert in social networking—we're all learning as we go!

Today's podcast is sponsored byJobsinPods.com. If you're an employer, third-party recruiter or staffing agency, visit jobsinpods.com to learn how we can make you the star of your own podcast. And while you're there, check out our latest episodes of Travel Nursing Insider and the Onward Search Career Cast. This is Peter Clayton Reporting, Thanks for tuning in to TPR the voice of career and leadership development.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.

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